Understanding the Demands of Journalists is Key for CEOs

Understanding the Demands of Journalists is Key for CEOs

The pressures put on journalists to write for a wide range of media is greater than it has ever been before. Many have to provide online content, including images and video, to keep their employers happy as well as engage with different media types. The day of the...
Television Interview Tips

Television Interview Tips

Appearing on TV for the first time is a stressful as well as an exciting experience. Being interviewed by a journalist live, for example on a 24-hour news channel, can be equally daunting. Often you only have a short window of opportunity to get your message across,...
Do Charities Need Media Training?

Do Charities Need Media Training?

Charities, by definition, get the money they need to do the work they set out to do by asking for donations from the public and institutions. To keep this money coming in they must be trusted and demonstrate the values in which they ask for the donations. The...
How to Handle a Security Breach from a Media Point of View

How to Handle a Security Breach from a Media Point of View

Reputation has always been important to the success of businesses and organisations. With the advent of the online world and digital communication, it’s become much easier to develop a strong relationship with users and customers and build that strong persona. It’s...
Tricky Question Types and How to Answer Them

Tricky Question Types and How to Answer Them

Media interviews can throw up some unexpected questions that mean you have to think about it a bit before answering.  Then there are those tricky question types that can be a real hole you can fall into if you have not had the right media training to enable you to...