by Hawkeye | Mar 18, 2019 | blog
Academics are regularly called upon to explain complex situations such as their research in front of the media. One of the major challenges they face is getting their own point of view across without being misunderstood. Unfortunately for academics, journalists can be...
by Hawkeye | Mar 7, 2019 | blog
Being interviewed on TV can quickly turn from a simple question and answer session to a PR disaster, especially if the questions are about a difficult topic. Get it wrong and you will find you or your organisation subject to some unwelcome attention and even ridicule....
by Hawkeye | Feb 21, 2019 | blog
The pressures put on journalists to write for a wide range of media is greater than it has ever been before. Many have to provide online content, including images and video, to keep their employers happy as well as engage with different media types. The day of the...
by Hawkeye | Feb 8, 2019 | blog
Appearing on TV for the first time is a stressful as well as an exciting experience. Being interviewed by a journalist live, for example on a 24-hour news channel, can be equally daunting. Often you only have a short window of opportunity to get your message across,...
by Hawkeye | Jan 20, 2019 | blog
Charities, by definition, get the money they need to do the work they set out to do by asking for donations from the public and institutions. To keep this money coming in they must be trusted and demonstrate the values in which they ask for the donations. The...
by Hawkeye | Jan 3, 2019 | blog
Reputation has always been important to the success of businesses and organisations. With the advent of the online world and digital communication, it’s become much easier to develop a strong relationship with users and customers and build that strong persona. It’s...
