by Hawkeye | Jan 20, 2019 | blog
Charities, by definition, get the money they need to do the work they set out to do by asking for donations from the public and institutions. To keep this money coming in they must be trusted and demonstrate the values in which they ask for the donations. The...
by Hawkeye | Jan 3, 2019 | blog
Reputation has always been important to the success of businesses and organisations. With the advent of the online world and digital communication, it’s become much easier to develop a strong relationship with users and customers and build that strong persona. It’s...
by Hawkeye | Dec 19, 2018 | blog
Media interviews can throw up some unexpected questions that mean you have to think about it a bit before answering. Then there are those tricky question types that can be a real hole you can fall into if you have not had the right media training to enable you to...
by Hawkeye | Dec 12, 2018 | blog
If you are fronting up for your company as their main spokesperson, you want to do a good job. That goes without saying. The last-minute interview is one of those events which can instantly fill people with foreboding, no matter how experienced they are. Any media...
by Hawkeye | Dec 1, 2018 | blog
The vast majority of journalists will do at least some research about you before they do a media interview. They won’t be content with your own, carefully written brief or company PR material. Most often, they will carry a search online and, if you are not careful,...
by Hawkeye | Nov 20, 2018 | blog
There’s no doubt that media interviews can be highly stressful affairs. What you say and do, how your body language comes across and what people ultimately think can be determined in just a few short minutes of conversation with a journalist. Here are our top tips for...
