BA – a masterclass in corporate apologies?

BA – a masterclass in corporate apologies?

When Alex, Cruz, CEO of British Airways took to the airwaves to admit to a massive data breach, he would undoubtedly have been aware of the fate of the TSB boss Paul Pester, who had resigned earlier in the week. Mr Pester had drawn the ire of the public and...
The Clue Is In The Body Language

The Clue Is In The Body Language

It’s not just what you say but how you say it.  The appearance on a Kremlin-backed TV station of the two suspects in the Skripal poisoning episode was bizarre enough.  So too were the accounts of the two men (with near consecutive passport numbers) who were of course...
Tailoring interviews to audiences for Global CEO’s

Tailoring interviews to audiences for Global CEO’s

It can be tempting if you find something that works well to keep doing it that way. With media interviews, a standard template, while comforting on home ground, can actually get you into trouble. This is especially true if you don’t adapt when you speak to different...