by Hawkeye | May 17, 2026 | blog
A decade ago, most spokespeople prepared for a very specific moment: a scheduled interview in a studio, a press conference, or a journalist arriving with a microphone. Today, the “media moment” might still be a studio booking — but just as often it’s a live Zoom from...
by Hawkeye | May 5, 2026 | blog
A successful media training day rarely starts in the studio. It starts with a strong brief. When comms and HR teams take the time to set clear objectives, define realistic scenarios and agree what “good” looks like, the training becomes more than a general confidence...
by Hawkeye | Apr 8, 2026 | blog
Media Training for Launches, Safety Alerts and Recalls In the pharmaceutical and life-sciences world, the story is rarely simple. A single product can involve years of research, multiple endpoints, nuanced eligibility criteria, complex safety data and strict...
by Hawkeye | Apr 3, 2026 | blog
Boards and executive teams are under more scrutiny than ever. A routine announcement can become a contentious headline in hours. A technical issue can turn into a reputational crisis before your comms team has finished drafting a holding statement. In that...
by Hawkeye | Mar 17, 2026 | blog
When a scientific story breaks — a new discovery, a fast-moving public health question, a climate-related event, or a technology leap — broadcasters need expert voices quickly. Universities and research institutes often find their scientists suddenly in demand, with...
by Hawkeye | Mar 6, 2026 | blog
For small and medium-sized businesses, marketing budgets can feel like a constant trade-off. Do you spend on paid search, social ads, sponsorships, print, events, or content? Every pound has to work hard, and it’s easy to assume meaningful coverage is reserved for...
