How to Impress at Trade Press Interviews

How to Impress at Trade Press Interviews

The trade press plays an important role in many industries and sectors but is often overlooked when it comes to media interviews. However modern business owners will often have far more engagement on an ongoing basis with people who work for the trade press across a...
Are There Any Rules When It Comes to Crisis Communication?

Are There Any Rules When It Comes to Crisis Communication?

With the speed at which information travels in today’s modern world, what constitutes a crisis has changed and being able to respond in a timely manner as a business has become increasingly mission critical. It is not just major events such as data breaches or...
How Media Training Can Help Keep Your Brand in the News

How Media Training Can Help Keep Your Brand in the News

Most businesses don’t have exciting news to announce every day of the week. Getting media coverage when there’s nothing much happening can be challenging. But there are a few ways you can stay in the public eye if you are willing to put the work in. We discuss this...
How to Deal with a Personal Question in a Media Interview

How to Deal with a Personal Question in a Media Interview

It might surprise you to learn that spokespeople often have different personal views than the ones they are trying to get across on radio, TV or print media. Politicians in particular sometimes need to tread a narrow path between their party line and what their...