by Hawkeye | Jun 20, 2026 | blog
For many organisations, media training is easy to approve in principle but harder to defend in a boardroom once budgets are under scrutiny. Senior teams often understand that interviews matter, reputations matter and crisis response matters, but they still want a...
by Hawkeye | Jun 10, 2026 | blog
The training day is not the finish line A strong media training session can transform how a spokesperson thinks, sounds and responds under pressure. It can sharpen messages, build confidence and help people handle difficult interviews with far more control. But one...
by Hawkeye | May 17, 2026 | blog
A decade ago, most spokespeople prepared for a very specific moment: a scheduled interview in a studio, a press conference, or a journalist arriving with a microphone. Today, the “media moment” might still be a studio booking — but just as often it’s a live Zoom from...
by Hawkeye | May 5, 2026 | blog
A successful media training day rarely starts in the studio. It starts with a strong brief. When comms and HR teams take the time to set clear objectives, define realistic scenarios and agree what “good” looks like, the training becomes more than a general confidence...
by Hawkeye | Apr 8, 2026 | blog
Media Training for Launches, Safety Alerts and Recalls In the pharmaceutical and life-sciences world, the story is rarely simple. A single product can involve years of research, multiple endpoints, nuanced eligibility criteria, complex safety data and strict...
by Hawkeye | Apr 3, 2026 | blog
Boards and executive teams are under more scrutiny than ever. A routine announcement can become a contentious headline in hours. A technical issue can turn into a reputational crisis before your comms team has finished drafting a holding statement. In that...
