by Hawkeye | Jul 15, 2026 | blog
A broadcast interview should never be treated as a standalone moment. Whether your spokesperson is appearing on television, speaking on radio or joining a live podcast, that appearance can do much more than reach one audience in one slot. When it is properly connected...
by Hawkeye | Jul 3, 2026 | blog
A strong interview can do much more than fill a news slot for a day. With the right planning, a TV, radio or podcast appearance can become a long-lasting content asset that supports marketing, internal communications, training and reputation-building well beyond the...
by Hawkeye | Jun 20, 2026 | blog
For many organisations, media training is easy to approve in principle but harder to defend in a boardroom once budgets are under scrutiny. Senior teams often understand that interviews matter, reputations matter and crisis response matters, but they still want a...
by Hawkeye | Jun 10, 2026 | blog
The training day is not the finish line A strong media training session can transform how a spokesperson thinks, sounds and responds under pressure. It can sharpen messages, build confidence and help people handle difficult interviews with far more control. But one...
by Hawkeye | May 17, 2026 | blog
A decade ago, most spokespeople prepared for a very specific moment: a scheduled interview in a studio, a press conference, or a journalist arriving with a microphone. Today, the “media moment” might still be a studio booking — but just as often it’s a live Zoom from...
by Hawkeye | May 5, 2026 | blog
A successful media training day rarely starts in the studio. It starts with a strong brief. When comms and HR teams take the time to set clear objectives, define realistic scenarios and agree what “good” looks like, the training becomes more than a general confidence...
