How to Respond to a Social Media Pile On

How to Respond to a Social Media Pile On

Social media is a powerful communication tool, a great way to connect with customers and find out what they are interested in and can be a force for good in a challenging online world. Social media can also be the focal point for addressing concerns with brands and...
Is TV or Radio a Better Format for a Media Interview?

Is TV or Radio a Better Format for a Media Interview?

Any interview is generally a conversation between two people so the type of media being used shouldn’t matter that much. However, it’s surprising the number of people who prefer one format over another. The team at Hawkeye Media can ensure you entire team is ready to...
The Changing Face of Crisis Communications

The Changing Face of Crisis Communications

A crisis can take many forms and businesses need to be agile to cope with the changing landscape of communication. Just a few decades ago, a catastrophe such as a bad customer experience or IT crash would have taken a while to filter into general media. Today the...
How to Impress at Trade Press Interviews

How to Impress at Trade Press Interviews

The trade press plays an important role in many industries and sectors but is often overlooked when it comes to media interviews. However modern business owners will often have far more engagement on an ongoing basis with people who work for the trade press across a...