by Hawkeye | Jan 5, 2025 | blog
The rise of remote working has made video calls and virtual presentations an essential part of business communication. For business leaders, mastering these formats is equally crucial, particularly when engaging in media interviews or delivering key presentations....
by Hawkeye | Dec 4, 2024 | blog
Business representatives must know how to adapt their communication style to various media formats. Whether you’re speaking with a print journalist, giving a live radio interview or podcast, or appearing on television, understanding the nuances of each medium can make...
by Hawkeye | Nov 10, 2024 | blog
Navigating media interviews are challenging for business leaders and spokespeople, especially when questions veer into politically sensitive topics. Although politics is often intertwined with current affairs, those who steer clear of it in professional contexts can...
by Hawkeye | Oct 8, 2024 | blog
Attending a media training course is an invaluable opportunity for anyone needing to handle interviews, press conferences, or crisis situations. To maximise the benefits, careful preparation and follow-up in the days after completing the course are essential. Here are...
by Hawkeye | Sep 5, 2024 | blog
Delivering a clear and effective message during a media interview is crucial. One common pitfall that many professionals encounter, however, is the use of jargon. While it can sometimes demonstrate expertise, the misuse of jargon can alienate your audience and even...
by Hawkeye | Aug 10, 2024 | blog
The power of radio interviews is often overlooked, a poor second to the visual appeal of television and the widespread reach of online press. However, dismissing radio as a less important platform to engage with is a mistake. Radio interviews offer the ability to...
