by Hawkeye | Aug 10, 2026 | blog
Video is now a central part of workplace communication. From live town-hall meetings and leadership announcements to recorded staff briefings and updates about organisational change, employees increasingly expect important information to be delivered on screen....
by Hawkeye | Aug 2, 2026 | blog
Technical, scientific and financial specialists are often chosen as media spokespeople because they understand a subject better than almost anyone else. They know the evidence, recognise the risks and can explain the reasoning behind an organisation’s decisions. Yet...
by Hawkeye | Jul 15, 2026 | blog
A broadcast interview should never be treated as a standalone moment. Whether your spokesperson is appearing on television, speaking on radio or joining a live podcast, that appearance can do much more than reach one audience in one slot. When it is properly connected...
by Hawkeye | Jul 3, 2026 | blog
A strong interview can do much more than fill a news slot for a day. With the right planning, a TV, radio or podcast appearance can become a long-lasting content asset that supports marketing, internal communications, training and reputation-building well beyond the...
by Hawkeye | Jun 20, 2026 | blog
For many organisations, media training is easy to approve in principle but harder to defend in a boardroom once budgets are under scrutiny. Senior teams often understand that interviews matter, reputations matter and crisis response matters, but they still want a...
by Hawkeye | Jun 10, 2026 | blog
The training day is not the finish line A strong media training session can transform how a spokesperson thinks, sounds and responds under pressure. It can sharpen messages, build confidence and help people handle difficult interviews with far more control. But one...
