by Hawkeye | Oct 14, 2026 | blog
Senior job descriptions traditionally focus on commercial judgement, strategic thinking, financial management and the ability to lead people. These qualities remain essential, but modern executives are also expected to communicate effectively under a level of public...
by Hawkeye | Oct 7, 2026 | blog
Choosing the right media spokesperson is not simply a matter of finding the most senior person in the organisation or the individual with the greatest technical knowledge. A spokesperson must be credible, available, well prepared and capable of communicating clearly...
by Hawkeye | Sep 15, 2026 | blog
Questions about race, gender, disability and social inequality can arise in almost any media interview. A discussion about recruitment may develop into questions about representation. An interview about public services might turn towards accessibility, while an...
by Hawkeye | Sep 5, 2026 | blog
A successful media interview should sound like a natural conversation, but that does not mean it should be improvised. Spokespeople need a clear understanding of what they want the audience to remember, which facts support their position and how they will respond if...
by Hawkeye | Aug 10, 2026 | blog
Video is now a central part of workplace communication. From live town-hall meetings and leadership announcements to recorded staff briefings and updates about organisational change, employees increasingly expect important information to be delivered on screen....
by Hawkeye | Aug 2, 2026 | blog
Technical, scientific and financial specialists are often chosen as media spokespeople because they understand a subject better than almost anyone else. They know the evidence, recognise the risks and can explain the reasoning behind an organisation’s decisions. Yet...
