by Hawkeye | Apr 10, 2025 | blog
The media landscape has undergone a seismic shift in recent years. As digital platforms and virtual communication tools have become increasingly integral to how we interact with the world, traditional media training has had to evolve to keep pace. In an era dominated...
by Hawkeye | Mar 8, 2025 | blog
If you work in the healthcare industry, you know that things can move fast, and you can find yourself in the media spotlight with a need to respond to the public at any time. In today’s fast-paced and media-driven world, healthcare professionals and organisations are...
by Hawkeye | Feb 7, 2025 | blog
In an age dominated by digital platforms and social media, it might seem tempting to overlook radio as a viable medium for communication. However, radio remains one of the most effective and far-reaching tools for businesses and organisations to connect with their...
by Hawkeye | Jan 5, 2025 | blog
The rise of remote working has made video calls and virtual presentations an essential part of business communication. For business leaders, mastering these formats is equally crucial, particularly when engaging in media interviews or delivering key presentations....
by Hawkeye | Dec 4, 2024 | blog
Business representatives must know how to adapt their communication style to various media formats. Whether you’re speaking with a print journalist, giving a live radio interview or podcast, or appearing on television, understanding the nuances of each medium can make...
by Hawkeye | Nov 10, 2024 | blog
Navigating media interviews are challenging for business leaders and spokespeople, especially when questions veer into politically sensitive topics. Although politics is often intertwined with current affairs, those who steer clear of it in professional contexts can...
