Linda Rose
Media trainer and communications consultant with experience in radio current affairs, healthcare PR and pharmaceutical media strategy.
Linda’s career brings together journalism and public relations. She has worked as a news journalist, current affairs producer and presenter, before moving into consultancy and media training.
Her experience helps connect the organisation’s understanding of a subject with the questions a journalist and a wider audience may ask about it.
Media trainer and healthcare communications consultant
Journalism and current affairs experience
Linda’s broadcasting background includes two years co-anchoring Radio New Zealand’s national breakfast current affairs programme. Her earlier work also covered news journalism and programme production.
That experience provides a perspective on how an interview develops: which information needs explanation, when a follow-up question is useful and how a complicated subject can be made accessible through conversation.
Explaining specialist work clearly
A spokesperson may know a subject in considerable depth while an interviewer or audience is encountering it for the first time. Preparation needs to identify the main point, the detail that supports it and the language that will make it understandable.
Linda’s background in journalism and healthcare communications is relevant to that challenge. It combines experience of asking questions with work helping organisations decide how to explain their subject and respond to media interest.
For a wider overview of interview preparation and practical feedback, see our media training programme.
A background in healthcare communications
In 1996 Linda joined the London bureau of an American broadcast PR company, working as a broadcast consultant and establishing its healthcare arm. She moved to the Shire Health Group in 1998, where she became Director of Media Services.
Her work there covered media strategy for pharmaceutical brands in the UK and internationally. Since 2005 she has worked as an independent consultant and media trainer, supporting organisations with media relations and interview preparation.
Explore Hawkeye Media’s healthcare media training and pharmaceutical media training.
Work with businesses and not-for-profit organisations
Linda’s client experience includes GlaxoSmithKline, Philips, Roche, Novartis, Eisai, Merck and Pfizer. Her media relations and training work has also included the Gates Foundation, MIND, Alzheimer’s Research UK and Target Ovarian Cancer.
This background spans commercial, healthcare and charitable settings. The training brief still needs to reflect the particular spokesperson’s responsibilities, the information they can discuss and the audience they need to reach.
Arrange relevant preparation for your spokespeople
Tell Hawkeye Media about your organisation, the subject areas involved and the experience of the people taking part. We will discuss suitable preparation, delivery arrangements and trainer availability.