Should You Ever Guarantee Something in a Media Interview?

Should You Ever Guarantee Something in a Media Interview?

If you’ve been invited to do a media interview while you’re trying to manage a crisis, you may be well be asked to make promises. How you handle these important guarantee questions can have a huge impact on your reputation and future success. Let’s say your company...
How to Prepare Your Team for Brexit Questions From the Media

How to Prepare Your Team for Brexit Questions From the Media

It seems we can’t go five minutes at the moment without someone mentioning Brexit. Businesses and organisations across the UK have been struggling with this existential issue for the past couple of years and we seem no closer to a definitive answer to what is going to...