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Media Training for the Education Sector

Media training for universities, colleges and schools

Students protests, no-platform disputes, allegations of racism and sexism, violence, challenges balancing the books and unexpected tragedies …..vice-chancellors, principals and head teachers are on the media “front line” constantly.

But as well as handling crises effectively –VCs and principals need to sell their messages to mainstream audiences.  In an increasingly competitive market – universities need to be able engage with future students using mainstream media to communicate their messages and differentiate their offering.

With school-children posting videos and photos online, head-teachers face more relentless media interest than ever before. While in the independent sector, a negative story inadequately explained or defended, could result in a dramatic dip in future applications.

For all these reasons, media training is an essential pre-requisite for anyone leading a university, college or school.

Hawkeye Media has been working with many UK universities, colleges and schools to ensure those in charge are bullet-proof under media scrutiny and adept at reaching out with clear memorable messages.

We help in the following ways

  • filmed media interviews for vice-chancellor selection to more than a dozen UK universities
  • media and crisis media training for heads and heads of department at universities, colleges and schools
  • media training academics to speak about their work in an engaging and accessible manner

Skills learnt include:

  • an understanding of how the media works and what makes news in order to predict, understand and engage with the media effectively
  • the ability to identify and communicate key messages, whatever the situation and to whichever audience
  • the skills to deflect hostile questions diplomatically
  • response to crisis events. How to manage the media and what to release and when
  • the psychological and the practical tools to become a confident, relaxed and effective communicator.