Finding “Sticky’ Messages

Finding “Sticky’ Messages

In the last few weeks, we have seen politicians grappling to find messages that will stick – the ones that will influence attitudes and crucially, votes. In the Brexit referendum, the controversial  “£350 million a week sent to Brussels” claim had a dramatic impact on...
Mastering the Art of Creating Sound Bites

Mastering the Art of Creating Sound Bites

Whether you are a business CEO, politician, public figure, or anyone seeking to influence public opinion, mastering sound bites can significantly enhance your media presence and ensure your message resonates with your audience. Effective media training is crucial to...