Hawkeye Media Training Blog

Media Training for Launches, Safety Alerts and Recalls In the pharmaceutical and life-sciences world, the story is rarely simple. A single product can involve years of research, multiple endpoints, nuanced eligibility criteria, complex safety data and strict...

Boards and executive teams are under more scrutiny than ever. A routine announcement can become a contentious headline in hours. A technical issue can turn into a reputational crisis before your comms team has finished drafting a holding statement. In that...

When a scientific story breaks — a new discovery, a fast-moving public health question, a climate-related event, or a technology leap — broadcasters need expert voices quickly. Universities and research institutes often find their scientists suddenly in demand, with...

For small and medium-sized businesses, marketing budgets can feel like a constant trade-off. Do you spend on paid search, social ads, sponsorships, print, events, or content? Every pound has to work hard, and it’s easy to assume meaningful coverage is reserved for...

When a major case hits the headlines, law firms are suddenly pulled out of the relative privacy of client meetings and into the harsh glare of public scrutiny. Cameras outside court, journalists calling for comment, social media picking apart every phrase – all of...

Cancellations, severe weather and strike action can turn a travel issue into a reputational crisis in minutes. For airlines, tour operators and tourism bodies, the first live interview often sets the tone for headlines, social clips and customer trust. When travellers...

Universities and colleges are more visible – and more scrutinised – than ever before. From rankings and research breakthroughs to student welfare, fees, and industrial action, the modern campus is constantly in the news. Principals, vice-chancellors and academic...

When people first enquire about Media Training, they often start with the same concerns: Will this really help me? Do I have to be “media friendly” already? What happens if I freeze? The same is true for Crisis Media Training, where the stakes feel even higher and the...

In the last few years, media training has shifted from being something that happens only in studios and boardrooms to a skill that can be developed from almost anywhere. For many organisations, Zoom has become the default platform for meetings, briefings and client...

When an organisation invests in media training, the goal is usually clear: to prepare spokespeople to handle interviews with confidence, protect reputation and communicate key messages effectively. Yet there’s another, equally important dimension that’s sometimes...

Why Non-Profits Need Media Training Non-profit organisations face a very specific communications challenge. You are not selling a product. You are asking people to care. You are often working under pressure, with limited funding, sometimes dealing with sensitive,...

In the world of media, facts and figures carry weight—but stories carry heart. In an interview setting, tethering your key messages to narratives can transform a dry briefing into a meaningful, memorable exchange. Organisations that combine storytelling with careful...