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It might surprise you to learn that spokespeople often have different personal views than the ones they are trying to get across on radio, TV or print media. Politicians in particular sometimes need to tread a narrow path between their party line and what their...

Like many things in life, a media interview is never over until it is over. There have been many experts, CEOs and politicians who have been sent a curveball by that all-important final question. If you find a question coming at you from left field, it can quickly put...

Despite all the best preparation, there will be times when you get asked a question in a media interview that you just don’t know the answer to. This can be a frightening experience if you are not prepared for it. There is the temptation to try and fashion an answer...

Media interviews, whether they are for TV or radio, can be challenging. Difficult questions are often asked. If you’ve watched recent interviews on the news with the Government during the Covid pandemic, you can understand how these can make ministers apprehensive....

I was very fed up at the prospect of moving my media training sessions online 6 months ago. I love the interaction with clients and face-to-face sessions have a dynamic, realism and sense of fun it’s hard to create through a computer screen. However, while I’m no fan...

Media interviews for radio or TV tend to last just a few minutes. If you are trying to get across a complex issue or idea, this can present major challenges. It is easy to panic if you are not prepared. That is why thinking about what you need to say, and how that...

In some parts of the UK, we are slowly beginning to return to something approaching normal after the Coronavirus lockdown. Recent and sudden reversals in places like Manchester, however, reveal that we are not yet through the worst of the pandemic. Things can change...

Lockdown has changed the way we do lots of things, including how media interviews are carried out. Online Media Interviews Over the last few months, we have become used to seeing most media interviews being carried out online. We’ve had an insight into some famous...

The news and our lives are dominated by one thing at the moment: The national lockdown because of the Covid-19 pandemic. These are challenges times not only for individuals but businesses and organisations of all sizes who have found themselves put on hold. While...

Remember this – from a time before we were all using Zoom – small children crash into their father’s office – interrupting the professor’s interview on South Korea! With interviews now being broadcast from home all the time, I wanted to share some advice we give our...

Lockdown has caused some strange ripples in the way we do just about everything in our daily lives, and this includes how organisations are being asked to interact with the media. If you are a spokesperson, or business leader in your organisation, now more than ever...

Maybe you have worded something awkwardly, and people have interpreted it differently than you originally intended. Maybe something you have said or done has been taken out of context. These news stories can happen suddenly, and spread quickly, thanks in part to...