Blog

After a media training session you will never listen or watch the news in the same way as before. You will spot experienced interviewees deflect awkward lines of questioning and some will talk with great passion about causes close to their heart. But it’s not always this way.
Those who really should know better can make a terrible hash of things even royalty, senior politicians and broadcasters.
During our weekly blogs we note what has gone well and not-so-well for those making the news. We offer regular advice slots and hot tips which we hope you will find useful.

How to Impress at Trade Press Interviews

How to Impress at Trade Press Interviews

The trade press plays an important role in many industries and sectors but is often overlooked when it comes to media interviews. However modern business owners will often have far more engagement on an ongoing basis with people who work for the trade press across a...

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How Media Training Can Help Keep Your Brand in the News

How Media Training Can Help Keep Your Brand in the News

Most businesses don’t have exciting news to announce every day of the week. Getting media coverage when there’s nothing much happening can be challenging. But there are a few ways you can stay in the public eye if you are willing to put the work in. We discuss this...

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How to Say ‘I Don’t Know’ in a Media Interview

How to Say ‘I Don’t Know’ in a Media Interview

Despite all the best preparation, there will be times when you get asked a question in a media interview that you just don’t know the answer to. This can be a frightening experience if you are not prepared for it. There is the temptation to try and fashion an answer...

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What is a Bridging Phrase and When Should You Use It?

What is a Bridging Phrase and When Should You Use It?

Media interviews, whether they are for TV or radio, can be challenging. Difficult questions are often asked. If you’ve watched recent interviews on the news with the Government during the Covid pandemic, you can understand how these can make ministers apprehensive....

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The Bright side of Zoom

The Bright side of Zoom

I was very fed up at the prospect of moving my media training sessions online 6 months ago. I love the interaction with clients and face-to-face sessions have a dynamic, realism and sense of fun it’s hard to create through a computer screen. However, while I’m no fan...

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