Blog

After a media training session you will never listen or watch the news in the same way as before. You will spot experienced interviewees deflect awkward lines of questioning and some will talk with great passion about causes close to their heart. But it’s not always this way.
Those who really should know better can make a terrible hash of things even royalty, senior politicians and broadcasters.
During our weekly blogs we note what has gone well and not-so-well for those making the news. We offer regular advice slots and hot tips which we hope you will find useful.

How to Make a Great Impression on Your Radio Interview

How to Make a Great Impression on Your Radio Interview

If you followed the recent election, you’ll understand how an interview on radio can have a significant impact when you’re trying to get your message out there in front of the general public. Undertaking a radio interview for the first time can be challenging. To help...

read more
How to Keep Complexity Simple in a Media Interview

How to Keep Complexity Simple in a Media Interview

Most media interviews are conducted against the background of a complex issue of some type. You might, for instance, be talking about a breakthrough in research or a brilliant new product your company has recently brought onto the market. Hawkeye Media are the experts...

read more
6 Common Media Interview Formats

6 Common Media Interview Formats

A competent communications team should be able to handle any approach from the media for comment or interview, but they can’t do it successfully without help. Appropriate and regular media training for anyone who has contact with the media is a must to ensure that...

read more
How to Deliver an Effective Apology

How to Deliver an Effective Apology

Saying sorry to someone in a personal setting can be tricky but when the sorry comes from a company, it can be even more difficult.  Overdo it and you can seem insincere but underdo it and the whole thing can get worse.  That’s why delivering an effective apology is a...

read more