Blog

Lockdown has caused some strange ripples in the way we do just about everything in our daily lives, and this includes how organisations are being asked to interact with the media. If you are a spokesperson, or business leader in your organisation, now more than ever...

Maybe you have worded something awkwardly, and people have interpreted it differently than you originally intended. Maybe something you have said or done has been taken out of context. These news stories can happen suddenly, and spread quickly, thanks in part to...

One of the big questions when preparing for a radio interview is just how much prep should you do – and how many notes should you take with you?  A recent example of a politician doing a radio interview surrounded by highlighted notes and clearly reading a script...

Facing the media on a one to one basis can be tough but delivering information in front of a press audience can be even harder. With a host of journalists in front of you, with any number or combination of questions that can be asked, keeping on track and avoiding...

If you followed the recent election, you’ll understand how an interview on radio can have a significant impact when you’re trying to get your message out there in front of the general public. Undertaking a radio interview for the first time can be challenging. To help...

Most media interviews are conducted against the background of a complex issue of some type. You might, for instance, be talking about a breakthrough in research or a brilliant new product your company has recently brought onto the market. Hawkeye Media are the experts...

More and more companies today are investing in media skills training for their staff. With so much to play for, understanding how best to get a particular message across when being interviewed by a journalist is important but not always top of the list when it comes...

At one time face to face interviews with journalists were all that was available. Now with changes to the way we can communicate and those tricky budget costs, many journalists spend much of their time in their office. This means they will often carry out interviews...

A bad headline can be made so much worse for many organisations if they do not handle the media well. A crisis can happen to any organisation for many different reasons, some completely out of their control, but organisations can control the way to respond to it....

A competent communications team should be able to handle any approach from the media for comment or interview, but they can’t do it successfully without help. Appropriate and regular media training for anyone who has contact with the media is a must to ensure that...

Preparation starts with training. There is no better preparation for a media interview than to be regularly upskilled in this area, once you have that in hand the immediate preparation before the interview becomes much easier. Preparation before a media interview is...

If you watch the news for any period of time, you will likely run into someone being interviewed who gets a bit angry about questions being asked.  Sometimes you might even see someone walk out of an interview after a particular question.  The most common reason for...