Blog

Being invited to give a media interview can be terrifying and exhilarating at the same time. It’s an important moment for your company or brand and you – an opportunity to reach a wider public and get your message across. Media Training A lot will depend on the reason...

What you say and how you come across in a media interview is, of course, critical. But what you don’t say can be almost as important. You may never have heard of the power of a brief pause, but it has a range of benefits. Yes, it can be a little awkward employing it...

With the ever-growing news media needing stories and online reputation management needing constant attention, taking some time to ensure your team has the media skills they need to present your organisation well at every turn is now not a nice to have, but an...

Appearing on media, whether it’s radio, TV or being interviewed by a newspaper journalist can be exciting as well as challenging. You want to get your message across and sound authoritative. One of the most common questions we get at our media training centre is...

Switch on 24-hour news today and you’ll probably have a whole host of healthcare specialists giving interviews at various times during the day. The global pandemic has meant that, for many members of the public, getting the right information at the right time has...

There are many phrases used within the media that you may not have heard of, but you will have heard them being used. As media training experts we take a look at all these tools in our media training sessions and break them down so you can use them to your advantage...

Appearing on TV can be pretty daunting, even for the most seasoned professionals. Business owners and their representatives often don’t understand the complexity that comes with stepping out in front of the camera for the first time. When you see MPs who regularly sit...

A great piece that features Helen and Hawkeye Media by Alex Benady in Management Today looking at how CEOs interact with the media and how media training can be crucial: Read The Article Here

It’s difficult to find much in the way of good news at the moment. If it’s not the rising gas prices, it’s the scarcity of truck drivers or something else like a major data breach. The truth is that bad news always travels quicker and gets more coverage than good...

Social media is a powerful communication tool, a great way to connect with customers and find out what they are interested in and can be a force for good in a challenging online world. Social media can also be the focal point for addressing concerns with brands and...

Any interview is generally a conversation between two people so the type of media being used shouldn’t matter that much. However, it’s surprising the number of people who prefer one format over another. The team at Hawkeye Media can ensure you entire team is ready to...

A crisis can take many forms and businesses need to be agile to cope with the changing landscape of communication. Just a few decades ago, a catastrophe such as a bad customer experience or IT crash would have taken a while to filter into general media. Today the...