Blog

If you followed the recent election, you’ll understand how an interview on radio can have a significant impact when you’re trying to get your message out there in front of the general public. Undertaking a radio interview for the first time can be challenging. To help...

Most media interviews are conducted against the background of a complex issue of some type. You might, for instance, be talking about a breakthrough in research or a brilliant new product your company has recently brought onto the market. Hawkeye Media are the experts...

More and more companies today are investing in media skills training for their staff. With so much to play for, understanding how best to get a particular message across when being interviewed by a journalist is important but not always top of the list when it comes...

At one time face to face interviews with journalists were all that was available. Now with changes to the way we can communicate and those tricky budget costs, many journalists spend much of their time in their office. This means they will often carry out interviews...

A bad headline can be made so much worse for many organisations if they do not handle the media well. A crisis can happen to any organisation for many different reasons, some completely out of their control, but organisations can control the way to respond to it....

A competent communications team should be able to handle any approach from the media for comment or interview, but they can’t do it successfully without help. Appropriate and regular media training for anyone who has contact with the media is a must to ensure that...

Preparation starts with training. There is no better preparation for a media interview than to be regularly upskilled in this area, once you have that in hand the immediate preparation before the interview becomes much easier. Preparation before a media interview is...

If you watch the news for any period of time, you will likely run into someone being interviewed who gets a bit angry about questions being asked.  Sometimes you might even see someone walk out of an interview after a particular question.  The most common reason for...

There are a lot of do’s and don’ts when it comes to media interviews, but a lot of them will always be dependent on the context of the content of the interview. There are however some phrases that can be used either as a bridging phrase, to link to another comment or...

Saying sorry to someone in a personal setting can be tricky but when the sorry comes from a company, it can be even more difficult.  Overdo it and you can seem insincere but underdo it and the whole thing can get worse.  That’s why delivering an effective apology is a...

If you’ve been invited to do a media interview while you’re trying to manage a crisis, you may be well be asked to make promises. How you handle these important guarantee questions can have a huge impact on your reputation and future success. Let’s say your company...

It seems we can’t go five minutes at the moment without someone mentioning Brexit. Businesses and organisations across the UK have been struggling with this existential issue for the past couple of years and we seem no closer to a definitive answer to what is going to...