Blog

Appearing on TV can be pretty daunting, even for the most seasoned professionals. Business owners and their representatives often don’t understand the complexity that comes with stepping out in front of the camera for the first time. When you see MPs who regularly sit...

A great piece that features Helen and Hawkeye Media by Alex Benady in Management Today looking at how CEOs interact with the media and how media training can be crucial: Read The Article Here

It’s difficult to find much in the way of good news at the moment. If it’s not the rising gas prices, it’s the scarcity of truck drivers or something else like a major data breach. The truth is that bad news always travels quicker and gets more coverage than good...

Social media is a powerful communication tool, a great way to connect with customers and find out what they are interested in and can be a force for good in a challenging online world. Social media can also be the focal point for addressing concerns with brands and...

Any interview is generally a conversation between two people so the type of media being used shouldn’t matter that much. However, it’s surprising the number of people who prefer one format over another. The team at Hawkeye Media can ensure you entire team is ready to...

A crisis can take many forms and businesses need to be agile to cope with the changing landscape of communication. Just a few decades ago, a catastrophe such as a bad customer experience or IT crash would have taken a while to filter into general media. Today the...

Journalists don’t tend to simply sit around, waiting for a story to come to them. They are often focusing on particular viewpoints or angles and are more reliant on areas like their audience and engagement than we might think. Media Training During Covid, business...

The trade press plays an important role in many industries and sectors but is often overlooked when it comes to media interviews. However modern business owners will often have far more engagement on an ongoing basis with people who work for the trade press across a...

In a media interview, just as in day-to-day life, pleasantries are natural and just being polite, so why should we try to avoid them in the context of getting your message across? Media Interview Training With TV, radio, and any other media interviews that take place,...

With the speed at which information travels in today’s modern world, what constitutes a crisis has changed and being able to respond in a timely manner as a business has become increasingly mission critical. It is not just major events such as data breaches or...

Most businesses don’t have exciting news to announce every day of the week. Getting media coverage when there’s nothing much happening can be challenging. But there are a few ways you can stay in the public eye if you are willing to put the work in. We discuss this...

It might surprise you to learn that spokespeople often have different personal views than the ones they are trying to get across on radio, TV or print media. Politicians in particular sometimes need to tread a narrow path between their party line and what their...