Blog

After a media training session you will never listen or watch the news in the same way as before. You will spot experienced interviewees deflect awkward lines of questioning and some will talk with great passion about causes close to their heart. But it’s not always this way.
Those who really should know better can make a terrible hash of things even royalty, senior politicians and broadcasters.
During our weekly blogs we note what has gone well and not-so-well for those making the news. We offer regular advice slots and hot tips which we hope you will find useful.

Why Online Interviews May Be the Future

Why Online Interviews May Be the Future

Lockdown has changed the way we do lots of things, including how media interviews are carried out. Online Media Interviews Over the last few months, we have become used to seeing most media interviews being carried out online. We’ve had an insight into some famous...

read more
Oops! Top 10 Mistakes on Zoom

Oops! Top 10 Mistakes on Zoom

Remember this – from a time before we were all using Zoom – small children crash into their father’s office – interrupting the professor’s interview on South Korea! With interviews now being broadcast from home all the time, I wanted to share some advice we give our...

read more
Media Tips for Being Interviewed in Your Own Home

Media Tips for Being Interviewed in Your Own Home

Lockdown has caused some strange ripples in the way we do just about everything in our daily lives, and this includes how organisations are being asked to interact with the media. If you are a spokesperson, or business leader in your organisation, now more than ever...

read more
How to Not Make an Awkward Media Situation Worse

How to Not Make an Awkward Media Situation Worse

Maybe you have worded something awkwardly, and people have interpreted it differently than you originally intended. Maybe something you have said or done has been taken out of context. These news stories can happen suddenly, and spread quickly, thanks in part to...

read more
How to Make a Great Impression on Your Radio Interview

How to Make a Great Impression on Your Radio Interview

If you followed the recent election, you’ll understand how an interview on radio can have a significant impact when you’re trying to get your message out there in front of the general public. Undertaking a radio interview for the first time can be challenging. To help...

read more
How to Keep Complexity Simple in a Media Interview

How to Keep Complexity Simple in a Media Interview

Most media interviews are conducted against the background of a complex issue of some type. You might, for instance, be talking about a breakthrough in research or a brilliant new product your company has recently brought onto the market. Hawkeye Media are the experts...

read more
How to Avoid Repeating Crisis Media Management Mistakes

How to Avoid Repeating Crisis Media Management Mistakes

A bad headline can be made so much worse for many organisations if they do not handle the media well. A crisis can happen to any organisation for many different reasons, some completely out of their control, but organisations can control the way to respond to it....

read more