Hawkeye Media Training Blog

For many organisations, media training is easy to approve in principle but harder to defend in a boardroom once budgets are under scrutiny. Senior teams often understand that interviews matter, reputations matter and crisis response matters, but they still want a...

The training day is not the finish line A strong media training session can transform how a spokesperson thinks, sounds and responds under pressure. It can sharpen messages, build confidence and help people handle difficult interviews with far more control. But one...

A decade ago, most spokespeople prepared for a very specific moment: a scheduled interview in a studio, a press conference, or a journalist arriving with a microphone. Today, the “media moment” might still be a studio booking — but just as often it’s a live Zoom from...

A successful media training day rarely starts in the studio. It starts with a strong brief. When comms and HR teams take the time to set clear objectives, define realistic scenarios and agree what “good” looks like, the training becomes more than a general confidence...

Media Training for Launches, Safety Alerts and Recalls In the pharmaceutical and life-sciences world, the story is rarely simple. A single product can involve years of research, multiple endpoints, nuanced eligibility criteria, complex safety data and strict...

Boards and executive teams are under more scrutiny than ever. A routine announcement can become a contentious headline in hours. A technical issue can turn into a reputational crisis before your comms team has finished drafting a holding statement. In that...

When a scientific story breaks — a new discovery, a fast-moving public health question, a climate-related event, or a technology leap — broadcasters need expert voices quickly. Universities and research institutes often find their scientists suddenly in demand, with...

For small and medium-sized businesses, marketing budgets can feel like a constant trade-off. Do you spend on paid search, social ads, sponsorships, print, events, or content? Every pound has to work hard, and it’s easy to assume meaningful coverage is reserved for...

When a major case hits the headlines, law firms are suddenly pulled out of the relative privacy of client meetings and into the harsh glare of public scrutiny. Cameras outside court, journalists calling for comment, social media picking apart every phrase – all of...

Cancellations, severe weather and strike action can turn a travel issue into a reputational crisis in minutes. For airlines, tour operators and tourism bodies, the first live interview often sets the tone for headlines, social clips and customer trust. When travellers...

Universities and colleges are more visible – and more scrutinised – than ever before. From rankings and research breakthroughs to student welfare, fees, and industrial action, the modern campus is constantly in the news. Principals, vice-chancellors and academic...

When people first enquire about Media Training, they often start with the same concerns: Will this really help me? Do I have to be “media friendly” already? What happens if I freeze? The same is true for Crisis Media Training, where the stakes feel even higher and the...