Blog

After a media training session you will never listen or watch the news in the same way as before. You will spot experienced interviewees deflect awkward lines of questioning and some will talk with great passion about causes close to their heart. But it’s not always this way.
Those who really should know better can make a terrible hash of things even royalty, senior politicians and broadcasters.
During our weekly blogs we note what has gone well and not-so-well for those making the news. We offer regular advice slots and hot tips which we hope you will find useful.

Why TV Interview Training is Important

Why TV Interview Training is Important

Appearing on TV can be pretty daunting, even for the most seasoned professionals. Business owners and their representatives often don’t understand the complexity that comes with stepping out in front of the camera for the first time. When you see MPs who regularly sit...

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How to Respond to a Social Media Pile On

How to Respond to a Social Media Pile On

Social media is a powerful communication tool, a great way to connect with customers and find out what they are interested in and can be a force for good in a challenging online world. Social media can also be the focal point for addressing concerns with brands and...

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Is TV or Radio a Better Format for a Media Interview?

Is TV or Radio a Better Format for a Media Interview?

Any interview is generally a conversation between two people so the type of media being used shouldn’t matter that much. However, it’s surprising the number of people who prefer one format over another. The team at Hawkeye Media can ensure you entire team is ready to...

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The Changing Face of Crisis Communications

The Changing Face of Crisis Communications

A crisis can take many forms and businesses need to be agile to cope with the changing landscape of communication. Just a few decades ago, a catastrophe such as a bad customer experience or IT crash would have taken a while to filter into general media. Today the...

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How to Impress at Trade Press Interviews

How to Impress at Trade Press Interviews

The trade press plays an important role in many industries and sectors but is often overlooked when it comes to media interviews. However modern business owners will often have far more engagement on an ongoing basis with people who work for the trade press across a...

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How Media Training Can Help Keep Your Brand in the News

How Media Training Can Help Keep Your Brand in the News

Most businesses don’t have exciting news to announce every day of the week. Getting media coverage when there’s nothing much happening can be challenging. But there are a few ways you can stay in the public eye if you are willing to put the work in. We discuss this...

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