Blog
After a media training session you will never listen or watch the news in the same way as before. You will spot experienced interviewees deflect awkward lines of questioning and some will talk with great passion about causes close to their heart. But it’s not always this way.
Those who really should know better can make a terrible hash of things even royalty, senior politicians and broadcasters.
During our weekly blogs we note what has gone well and not-so-well for those making the news. We offer regular advice slots and hot tips which we hope you will find useful.
Tips on Pitching to Your Boss to Get Media Skills Training
More and more companies today are investing in media skills training for their staff. With so much to play for, understanding how best to get a particular message across when being interviewed by a journalist is important but not always top of the list when it comes...
How to Have A Successful Telephone Interview with A Journalist
At one time face to face interviews with journalists were all that was available. Now with changes to the way we can communicate and those tricky budget costs, many journalists spend much of their time in their office. This means they will often carry out interviews...
How to Avoid Repeating Crisis Media Management Mistakes
A bad headline can be made so much worse for many organisations if they do not handle the media well. A crisis can happen to any organisation for many different reasons, some completely out of their control, but organisations can control the way to respond to it....
6 Common Media Interview Formats
A competent communications team should be able to handle any approach from the media for comment or interview, but they can’t do it successfully without help. Appropriate and regular media training for anyone who has contact with the media is a must to ensure that...
Preparation Pays Off When It Comes to Media Interviews – Read Our Tips
Preparation starts with training. There is no better preparation for a media interview than to be regularly upskilled in this area, once you have that in hand the immediate preparation before the interview becomes much easier. Preparation before a media interview is...
What Is an Off-Limits Question and How Should You Handle It If One Is Asked?
If you watch the news for any period of time, you will likely run into someone being interviewed who gets a bit angry about questions being asked. Sometimes you might even see someone walk out of an interview after a particular question. The most common reason for...