Blog

After a media training session you will never listen or watch the news in the same way as before. You will spot experienced interviewees deflect awkward lines of questioning and some will talk with great passion about causes close to their heart. But it’s not always this way.
Those who really should know better can make a terrible hash of things even royalty, senior politicians and broadcasters.
During our weekly blogs we note what has gone well and not-so-well for those making the news. We offer regular advice slots and hot tips which we hope you will find useful.

Media Tips for Being Interviewed in Your Own Home

Media Tips for Being Interviewed in Your Own Home

Lockdown has caused some strange ripples in the way we do just about everything in our daily lives, and this includes how organisations are being asked to interact with the media. If you are a spokesperson, or business leader in your organisation, now more than ever...

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How to Not Make an Awkward Media Situation Worse

How to Not Make an Awkward Media Situation Worse

Maybe you have worded something awkwardly, and people have interpreted it differently than you originally intended. Maybe something you have said or done has been taken out of context. These news stories can happen suddenly, and spread quickly, thanks in part to...

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How to Make a Great Impression on Your Radio Interview

How to Make a Great Impression on Your Radio Interview

If you followed the recent election, you’ll understand how an interview on radio can have a significant impact when you’re trying to get your message out there in front of the general public. Undertaking a radio interview for the first time can be challenging. To help...

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How to Keep Complexity Simple in a Media Interview

How to Keep Complexity Simple in a Media Interview

Most media interviews are conducted against the background of a complex issue of some type. You might, for instance, be talking about a breakthrough in research or a brilliant new product your company has recently brought onto the market. Hawkeye Media are the experts...

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6 Common Media Interview Formats

6 Common Media Interview Formats

A competent communications team should be able to handle any approach from the media for comment or interview, but they can’t do it successfully without help. Appropriate and regular media training for anyone who has contact with the media is a must to ensure that...

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