Blog

After a media training session you will never listen or watch the news in the same way as before. You will spot experienced interviewees deflect awkward lines of questioning and some will talk with great passion about causes close to their heart. But it’s not always this way.
Those who really should know better can make a terrible hash of things even royalty, senior politicians and broadcasters.
During our weekly blogs we note what has gone well and not-so-well for those making the news. We offer regular advice slots and hot tips which we hope you will find useful.

Tips on Giving Better Answers in a Media Interview

Tips on Giving Better Answers in a Media Interview

Being invited to give a media interview can be terrifying and exhilarating at the same time. It’s an important moment for your company or brand and you – an opportunity to reach a wider public and get your message across. Media Training A lot will depend on the reason...

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Why Media Training is Important

Why Media Training is Important

With the ever-growing news media needing stories and online reputation management needing constant attention, taking some time to ensure your team has the media skills they need to present your organisation well at every turn is now not a nice to have, but an...

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Should You Use an Autocue

Should You Use an Autocue

Appearing on media, whether it’s radio, TV or being interviewed by a newspaper journalist can be exciting as well as challenging. You want to get your message across and sound authoritative. One of the most common questions we get at our media training centre is...

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Why TV Interview Training is Important

Why TV Interview Training is Important

Appearing on TV can be pretty daunting, even for the most seasoned professionals. Business owners and their representatives often don’t understand the complexity that comes with stepping out in front of the camera for the first time. When you see MPs who regularly sit...

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How to Respond to a Social Media Pile On

How to Respond to a Social Media Pile On

Social media is a powerful communication tool, a great way to connect with customers and find out what they are interested in and can be a force for good in a challenging online world. Social media can also be the focal point for addressing concerns with brands and...

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Is TV or Radio a Better Format for a Media Interview?

Is TV or Radio a Better Format for a Media Interview?

Any interview is generally a conversation between two people so the type of media being used shouldn’t matter that much. However, it’s surprising the number of people who prefer one format over another. The team at Hawkeye Media can ensure you entire team is ready to...

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The Changing Face of Crisis Communications

The Changing Face of Crisis Communications

A crisis can take many forms and businesses need to be agile to cope with the changing landscape of communication. Just a few decades ago, a catastrophe such as a bad customer experience or IT crash would have taken a while to filter into general media. Today the...

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