Online Media Training
Live, tailored interview practice for spokespeople joining from their own homes or offices.
Online media training brings your team together for practical preparation without requiring everyone to travel to the same venue. Hawkeye Media combines relevant scenarios, recorded interviews and individual feedback in an interactive remote session.
Whether your delegates work in one organisation or across several locations, the focus stays on the interviews they need to handle and the audiences they need to reach.
Discuss online training for your spokespeople
A remote course built around your brief
We begin by discussing your organisation, the delegates’ experience and the situations they are preparing for. You might be announcing a project, explaining specialist work or preparing for questions about a difficult issue.
We use that briefing to shape the messages, scenarios and interview questions. Theory is pitched to the group, with time to put it into practice and discuss what changes between attempts. The format can suit a first interview, a refresher or preparation for a particular appearance.
What delegates will practise
- Understanding a journalist’s angle and the needs of the audience.
- Developing clear messages supported by useful examples.
- Explaining complex information without unnecessary jargon.
- Responding to expected, difficult and unexpected questions.
- Adapting answers for press, radio and television formats.
- Reviewing delivery and applying constructive feedback.
The exercises are live and participative. Delegates can test an answer, hear how it comes across and refine it with guidance from an experienced trainer.
Recorded practice and useful discussion
Interview recordings make the feedback specific. We can examine where an explanation became clear, where an answer grew too long and whether the main point reached the listener. Further practice gives delegates the chance to apply those observations.
Examples of broadcast interviews can also help a group discuss effective communication. Messaging exercises connect the learning to your own subject, rather than leaving delegates with general tips alone. Recordings are supplied after training so participants can revisit their work.
Individual attention for a distributed team
We offer one-to-one and small-group online training. Group size, session length and breaks are agreed around your objectives and the amount of interview practice each person needs. Tell us about locations, diary constraints and any interview deadline when you enquire.
A private room, a suitable device, working audio and a reliable connection help delegates participate fully. We can discuss practical preparation before the session. For a closer look at presenting yourself through the platform, read about media training via Zoom.
Remote training in practice
Our published Kindred case study describes training a client’s regional team remotely. Preparation covered the organisation’s messages and issues affecting individual regions, followed by interviews, analysis and practical guidance for video appearances.
It shows how a shared online session can still address different delegates’ responsibilities. Read the Kindred case study or explore more client feedback.
Planning your online media training
Does online training cover more than video interviews?
Yes. The session can include preparation for print, radio and television interviews, with the exercises chosen around your brief. Remote delivery is the training format, while the interview skills can apply across several media.
Can we prepare for a difficult issue?
Discuss the issue with us when briefing the training. We can agree relevant scenarios and questions. Our crisis media training page explains the more focused rehearsal available for demanding situations.
How much does an online programme cost?
We prepare a proposal around the delegates, research and delivery format you need. This gives you a relevant scope and price for your organisation.
Bring your spokespeople together for practical preparation
Tell us who needs training, what they need to communicate and when they need to be ready. We will discuss a suitable online approach and the next steps.