Cameras and journalists at a media interview

Our Media Training Clients

From established businesses and public bodies to universities and charities, Hawkeye Media helps people prepare for the moments when clear communication matters. Explore our media training clients, case studies and delegate feedback to see how we shape training around each organisation.

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A selection of the organisations we have worked with

Browse our selected client list for more examples across the public, private and charity sectors.

Get to know the work behind the names

Choosing a training partner means looking beyond a list of logos. Our client feedback and case studies explain the challenges people brought to their sessions, how we approached them and what delegates valued about the experience.

Hear from our clients

Read first-hand feedback from delegates and communications professionals on the relevance of the training, the quality of the advice and the support they received.

Read client feedback

See the training in context

Explore examples of media training and crisis preparation, with practical insight into the brief, the organisation and the communication challenges behind each session.

View all client case studies

Explore our client list

Discover a selection of organisations we have trained, from international companies and public bodies to universities, professional services businesses and charities.

See the selected client list

Different sectors. Individual communication challenges.

A university researcher, a charity spokesperson and a business leader may all face a media interview, but the questions they need to answer will be different. The audience, subject matter and level of scrutiny should influence the preparation.

Our media training clients include organisations working in healthcare, education, pharmaceuticals, science, transport, professional services and the public sector. We work with senior leaders, subject matter experts and communications teams who need to explain their work clearly and respond thoughtfully under pressure.

We start with your objectives, the issues affecting your organisation and the experience of the people attending. That understanding helps us develop relevant questions, realistic scenarios and practical feedback. The aim is to help each delegate communicate with greater clarity and confidence, whether the interview is planned or unexpected.

  • Business & professional services
  • Health & pharmaceuticals
  • Education & research
  • Government & public bodies
  • Travel & transport
  • Charities & SMEs

The content and delivery of the training was exactly what was required.

Read the full client story

Tonia Page

MD, Page Relations, Training for the Nuclear Decommissioning Authority

Training shaped around the brief

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Nuclear Decommissioning Authority case study

Nuclear Decommissioning Authority

Making complex issues understandable was central to this brief. Hawkeye Media helped prepare the senior team through tailored scenarios and work on messages that would be relevant to the public, alongside practice in handling challenging questions.

Read the NDA case study

Online media training for Kindred case study

Kindred

Working with Kindred, we prepared a client’s regional team for interviews through bespoke online sessions. Research into regional issues, practice interviews, playback and feedback helped keep the preparation relevant to each delegate and the organisation’s messages.

Read the Kindred case study

dnata media training case study

dnata

In the run-up to anticipated airport disruption, dnata needed to prepare its senior management team for media attention. Hawkeye Media delivered proactive and reactive media training over two days, giving delegates an opportunity to practise their response.

Read the dnata case study

Training that fits your next challenge

You may be preparing a new spokesperson, refreshing an experienced team or planning how to communicate during a difficult situation. Our client stories show why the format and content need to fit the brief. These core services offer a starting point for that conversation.

Media training

Prepare for press, radio and television interviews through message development, realistic questions and practical feedback tailored to your organisation.

Explore media training

Crisis media training

Give spokespeople space to practise challenging scenarios and work on communicating clearly when an organisation faces pressure and scrutiny.

Explore crisis media training

Online media training

Bring relevant interview practice and feedback to colleagues in different locations, with sessions adapted for delivery online.

Explore online media training

Preparing for a particular interview format? We also offer TV interview training and coaching and radio interview coaching.

Questions from prospective clients

Who is media training for?

Our clients include businesses, public bodies, universities and charities. Sessions can support senior leaders, expert spokespeople and others who need to explain their organisation’s work to journalists and wider audiences.

Can you train a team online?

Yes. Our online media training can help teams prepare together from different locations. The Kindred case study shows how we adapted research, interview practice and playback for a regional team.

How do you tailor the sessions?

We discuss your objectives and research the issues relevant to your organisation. That preparation informs the interview questions, scenarios and feedback, so delegates can practise situations that relate to their roles.

What do your spokespeople need to prepare for?

Tell us about your organisation, who will attend and the interviews or communication challenges ahead. We can discuss an approach that fits your objectives, experience and preferred training format.