Media Training via Zoom for Kindred
Bespoke Zoom media training for a regional team working in different parts of the UK.
During Covid-19 restrictions, Kindred's client needed its regional managers to prepare for potential media interviews. Bringing everyone together was impractical, so Hawkeye Media delivered the preparation online through Zoom.
The brief
The client wanted airtime to help people facing challenges during the pandemic. The preparation needed to reflect the organisation's messages and the issues affecting each manager's region.
Face-to-face training was not possible in that setting. Even without the restrictions, the original account notes the difficulty and expense of assembling regional managers from around the UK in one place.
How Hawkeye Media helped
Hawkeye Media researched the regional issues and the organisation's objectives, then prepared question areas for each delegate. Alongside likely friendly questions, the sessions included difficult and unexpected lines of questioning.
Delivery was split into two 90-minute sessions containing theory, interviews and analysis. Kamal Prashar recorded and played back interviews, while broadcast examples supported the discussion. Kindred contributed to message development, and delegates received guidance on appearing in Zoom interviews.
Client feedback
She offered on-brand and valuable advice while keeping everyone engaged throughout.
Abby Lewis-Miller, Kindred
Kindred's feedback describes detailed preparation, relevant advice and improvement as the practice interviews progressed. It also notes the benefit of learning to use the platform on which delegates might be interviewed. The sessions were split to help sustain attention during online delivery.
Planning similar preparation
For a dispersed team, identify the shared messages and the local issues each spokesperson may face. A remote training brief should also consider the platform and how interview practice, playback and feedback will fit the sessions.
Explore Online media training and Zoom media training.
Plan online preparation for your regional team
Share the locations, delegate responsibilities and interviews your team may face. We will discuss a remote programme around your objectives and practical arrangements.