Nuclear Decommissioning Authority
Bespoke interview preparation to make complex messages understandable and relevant to the public.
The Nuclear Decommissioning Authority case study describes preparation for senior executives in its Radioactive Waste Management Directorate. The brief brought together public understanding, relevant messages and demanding media interviews.
The brief
Hawkeye Media was engaged to help make the messages understandable and relevant to a public audience. The work also involved compiling scenarios and preparing the senior team for challenging situations.
The published feedback describes the programme as entirely bespoke and designed for mission-critical media interviews. The subject matter and executive responsibilities shaped the need for both media training and crisis media preparation.
How Hawkeye Media helped
The documented programme combined work on clear, relevant communication with interview scenarios for the senior executives. It gave the team a setting in which to practise demanding questioning around their responsibilities.
The case study's feedback describes the interviews as extremely challenging, while also emphasising the supportive and relaxed training environment. That balance is central to the client's account of the engagement.
Client feedback
The content and delivery of the training was exactly what was required.
Tonia Page, Page Relations
Page Relations reported that the delegates benefited from the training and that the organisation had a pool of spokespeople it could use with confidence. The feedback connects that confidence with a bespoke programme and a demanding but supportive interview environment.
Planning similar preparation
For a specialist public-facing brief, begin with what the audience needs to understand. Agree which messages need explanation, what evidence supports them and which situations the spokespeople should rehearse.
Explore Media training and Crisis media training.
Prepare your specialists for demanding interviews
Tell us about the subject, the senior team and the questions or scenarios they need to handle. We will discuss relevant research, interview practice and feedback.