Dnata
Two days of proactive and reactive media preparation ahead of anticipated airport disruption.
Dnata's senior management team needed to prepare for media attention before expected disruption at an airport. Hawkeye Media provided a two-day programme covering both proactive and reactive media interviews.
The brief
The timing of the work mattered: preparation took place in the run-up to anticipated disruption. The brief concerned senior managers who could be required to explain the organisation's position and respond to questions as the situation developed.
The programme covered proactive communication as well as reactive interviews. Those are related but different demands: preparing what needs to be explained and being ready for the questions that media attention may bring.
How Hawkeye Media helped
Hawkeye Media delivered media training to the senior management team over two days. The scope was preparation for proactive and reactive media communication in the context of the anticipated airport disruption.
Working ahead of the expected disruption gave the programme a specific subject and audience focus. The delegate's feedback places particular emphasis on the value of practice before being called on to speak.
Client feedback
This is a skill that can be learned. We need to practise to give the best possible chance of success
Steve Szalay, Dnata
The feedback describes an enjoyable training day and the value of practising before a real interview opportunity arises. Its emphasis is on preparation: giving managers time to develop their communication skills before an event puts them in the spotlight.
Planning similar preparation
If a foreseeable event may attract questions, use the lead time to identify who may speak and what they will need to explain. The likely subject matter should guide the training brief and the balance between planned statements and reactive questioning.
Explore Media training and Crisis media training.
Prepare before a foreseeable event attracts media attention
Tell us about the event, the managers who may be interviewed and the time available. We will discuss suitable preparation around that brief.