Media Training
Prepare for interviews with clearer messages, realistic practice and support from experienced journalists.
When you speak to the media, you need to explain what matters, answer questions clearly and represent your organisation with confidence. Hawkeye Media provides bespoke media training for leaders, specialists and spokespeople, helping you prepare for the interviews you are likely to face.
Whether you are introducing a new initiative, explaining a complex subject or preparing for challenging questions, we build the training around your organisation, your audience and your experience.
Talk to us about your media training
Media training built around your organisation
Useful preparation starts with understanding your business and the issues that matter to you. Before the session, we research your organisation, discuss your objectives and consider the questions journalists may ask.
This helps us develop relevant scenarios and pitch the training at the right level. A first-time spokesperson may need help understanding how an interview works. An experienced executive may want to sharpen their messages or prepare for a particularly demanding subject. Your training reflects those needs.
The aim is to help you communicate clearly and accurately in your own words, with preparation you can put into practice.
The following were not trained by HawkeyeMedia™
What you will learn
Depending on your objectives, your media training can help you:
- Understand how journalists work, what makes a story and what an interviewer needs.
- Develop clear key messages that are relevant to your audience.
- Explain technical or complex subjects in accessible language.
- Respond to straightforward, unexpected and challenging questions.
- Adapt your approach for press, radio and television interviews.
- Recognise how your delivery affects the way your message is received.
We combine practical guidance with interview exercises so you can try different approaches, discuss what works and build on the feedback.
Realistic interview practice and constructive feedback
The interviews are designed around situations relevant to you. Depending on your brief, these might involve promoting a positive story, explaining a decision or responding to scrutiny.
We use challenging questions in a supportive environment, giving you space to practise and learn. The format can reflect the interviews you expect, including press conversations, radio interviews and television appearances.
Reviewing recorded interviews helps you see where your message is clear and where it needs more work. We give individual feedback on both content and delivery, then help you apply it in further practice. You also receive recordings to revisit after the session.
If you are preparing specifically for a serious incident or reputational issue, explore our crisis media training.
Learn from experienced journalists
Hawkeye Media is run by journalists and PR professionals with experience across newspapers, radio and television. We bring an understanding of how stories develop and how interviews work to every session.
Founder Helen Glanville’s BBC career included producing programmes such as Watchdog and Panorama. Her work combines journalistic experience with preparing senior spokespeople for media interviews and challenging scenarios.
Training in London, at your premises or online
We can arrange training using London studio facilities or bring mobile studio equipment to your premises. The setting and interview formats are chosen to suit your objectives and practical requirements.
Remote training is also available, with tailored interview practice, recording and feedback. Read about our online media training or explore our training facilities to discuss the right option for your team.
Relevant preparation for demanding interviews
Hawkeye Media delivered a bespoke media and crisis training programme for senior executives in the Nuclear Decommissioning Authority’s Radioactive Waste Management Directorate. The brief included making complex messages understandable and preparing spokespeople for important media interviews.
Read the case study or browse more client feedback.
“The interviews were extremely challenging but carried out in a very supportive and relaxed environment.”
Planning your media training
Can we prepare for a particular interview?
Yes. Tell us about the interview, its subject and your deadline when you enquire. We can discuss relevant preparation and practice, subject to availability.
Is the training suitable for different experience levels?
Yes. We tailor the content to your delegates, from people preparing for their first interview to experienced spokespeople working on more demanding situations.
How much does media training cost?
The cost depends on your requirements and delivery format. Contact us with your objectives and delegate details so we can discuss the brief and provide a tailored proposal.
Prepare your spokespeople for their next interview
Tell us who you would like to train, their interview experience and the situations they need to prepare for. If you have a date in mind, an upcoming interview or a preferred location, include those details too.
We will discuss your requirements and recommend an approach for your organisation.