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Why Media Skills Belong in Every Senior Job Description

Why Media Skills Belong in Every Senior Job Description

Senior job descriptions traditionally focus on commercial judgement, strategic thinking, financial management and the ability to lead people. These qualities remain essential, but modern executives are also expected to communicate effectively under a level of public...
Five Mistakes Organisations Make When Choosing a Media Spokesperson

Five Mistakes Organisations Make When Choosing a Media Spokesperson

Choosing the right media spokesperson is not simply a matter of finding the most senior person in the organisation or the individual with the greatest technical knowledge. A spokesperson must be credible, available, well prepared and capable of communicating clearly...