by Hawkeye | May 20, 2019 | blog
If you’ve been invited to do a media interview while you’re trying to manage a crisis, you may be well be asked to make promises. How you handle these important guarantee questions can have a huge impact on your reputation and future success. Let’s say your company...
by Hawkeye | May 3, 2019 | blog
It seems we can’t go five minutes at the moment without someone mentioning Brexit. Businesses and organisations across the UK have been struggling with this existential issue for the past couple of years and we seem no closer to a definitive answer to what is going to...
by Hawkeye | Apr 19, 2019 | blog
Preparing for a media interview can seem daunting all on its own but what if you are interrupted halfway through your carefully prepared answers. Because interruptions are a common part of a media interview one of the best ways to deal with them is to prepare for...
by Hawkeye | Apr 4, 2019 | blog
Whatever kind of business you run, the chances are that, at some point, you will need to engage with the media. This may be for something positive such as a new product launch or a future listing on the stock exchange if your business is a success. It could also be...
by Hawkeye | Mar 18, 2019 | blog
Academics are regularly called upon to explain complex situations such as their research in front of the media. One of the major challenges they face is getting their own point of view across without being misunderstood. Unfortunately for academics, journalists can be...
by Hawkeye | Mar 7, 2019 | blog
Being interviewed on TV can quickly turn from a simple question and answer session to a PR disaster, especially if the questions are about a difficult topic. Get it wrong and you will find you or your organisation subject to some unwelcome attention and even ridicule....
