by Hawkeye | Sep 4, 2019 | blog
A bad headline can be made so much worse for many organisations if they do not handle the media well. A crisis can happen to any organisation for many different reasons, some completely out of their control, but organisations can control the way to respond to it....
by Hawkeye | Aug 17, 2019 | blog
A competent communications team should be able to handle any approach from the media for comment or interview, but they can’t do it successfully without help. Appropriate and regular media training for anyone who has contact with the media is a must to ensure that...
by Hawkeye | Aug 7, 2019 | blog
Preparation starts with training. There is no better preparation for a media interview than to be regularly upskilled in this area, once you have that in hand the immediate preparation before the interview becomes much easier. Preparation before a media interview is...
by Hawkeye | Jul 22, 2019 | blog
If you watch the news for any period of time, you will likely run into someone being interviewed who gets a bit angry about questions being asked. Sometimes you might even see someone walk out of an interview after a particular question. The most common reason for...
by Hawkeye | Jun 20, 2019 | blog
There are a lot of do’s and don’ts when it comes to media interviews, but a lot of them will always be dependent on the context of the content of the interview. There are however some phrases that can be used either as a bridging phrase, to link to another comment or...
by Hawkeye | Jun 5, 2019 | blog
Saying sorry to someone in a personal setting can be tricky but when the sorry comes from a company, it can be even more difficult. Overdo it and you can seem insincere but underdo it and the whole thing can get worse. That’s why delivering an effective apology is a...
