by Hawkeye | Mar 4, 2021 | blog
With the speed at which information travels in today’s modern world, what constitutes a crisis has changed and being able to respond in a timely manner as a business has become increasingly mission critical. It is not just major events such as data breaches or...
by Hawkeye | Feb 9, 2021 | blog
Most businesses don’t have exciting news to announce every day of the week. Getting media coverage when there’s nothing much happening can be challenging. But there are a few ways you can stay in the public eye if you are willing to put the work in. We discuss this...
by Hawkeye | Jan 5, 2021 | blog
It might surprise you to learn that spokespeople often have different personal views than the ones they are trying to get across on radio, TV or print media. Politicians in particular sometimes need to tread a narrow path between their party line and what their...
by Hawkeye | Dec 9, 2020 | blog
Like many things in life, a media interview is never over until it is over. There have been many experts, CEOs and politicians who have been sent a curveball by that all-important final question. If you find a question coming at you from left field, it can quickly put...
by Hawkeye | Nov 11, 2020 | blog
Despite all the best preparation, there will be times when you get asked a question in a media interview that you just don’t know the answer to. This can be a frightening experience if you are not prepared for it. There is the temptation to try and fashion an answer...
by Hawkeye | Oct 2, 2020 | blog
Media interviews, whether they are for TV or radio, can be challenging. Difficult questions are often asked. If you’ve watched recent interviews on the news with the Government during the Covid pandemic, you can understand how these can make ministers apprehensive....
