by Hawkeye | Jan 5, 2021 | blog
It might surprise you to learn that spokespeople often have different personal views than the ones they are trying to get across on radio, TV or print media. Politicians in particular sometimes need to tread a narrow path between their party line and what their...
by Hawkeye | Dec 9, 2020 | blog
Like many things in life, a media interview is never over until it is over. There have been many experts, CEOs and politicians who have been sent a curveball by that all-important final question. If you find a question coming at you from left field, it can quickly put...
by Hawkeye | Nov 11, 2020 | blog
Despite all the best preparation, there will be times when you get asked a question in a media interview that you just don’t know the answer to. This can be a frightening experience if you are not prepared for it. There is the temptation to try and fashion an answer...
by Hawkeye | Oct 2, 2020 | blog
Media interviews, whether they are for TV or radio, can be challenging. Difficult questions are often asked. If you’ve watched recent interviews on the news with the Government during the Covid pandemic, you can understand how these can make ministers apprehensive....
by Hawkeye | Sep 29, 2020 | blog
I was very fed up at the prospect of moving my media training sessions online 6 months ago. I love the interaction with clients and face-to-face sessions have a dynamic, realism and sense of fun it’s hard to create through a computer screen. However, while I’m no fan...
by Hawkeye | Sep 4, 2020 | blog
Media interviews for radio or TV tend to last just a few minutes. If you are trying to get across a complex issue or idea, this can present major challenges. It is easy to panic if you are not prepared. That is why thinking about what you need to say, and how that...
