It’s difficult to find much in the way of good news at the moment. If it’s not the rising gas prices, it’s the scarcity of truck drivers or something else like a major data breach. The truth is that bad news always travels quicker and gets more coverage than good news.
That’s why handling communications under these circumstances is critical for businesses of all types.
A crisis means different things to different businesses. Your company might have to go on local media or TV to explain what is happening, for example, if there’s a product recall. For some businesses, it could be something as simple as responding on social media when something has gone wrong with a service that isn’t delivering.
Undertaking crisis media training ensures that those who represent a particular business know what to expect and can respond in a balanced and authoritative way at all times. More and more companies nowadays are looking for employees who can fulfil this role, either by directly recruiting those with media experience or providing training in-house themselves.
Building Trust with Customers and Stakeholders
Good crisis management helps to build trust and show both customers and stakeholders such as investors that you have a handle on the problem. People can generally accept that something has gone wrong – what they want to know is how you are going to resolve it.
Crisis managers often have to use multiple channels to get their message across – that includes appearing on radio and TV, of course. More often today, however, it also means using social media and even live-streaming.
Crisis media training ensures that you feel comfortable with these approaches and teaches you how to get your message across efficiently and effectively. It gives you the tools to create clear arguments and present solutions to your audience and coordinate with those around you.
Resolving Problems, Finding Solutions
With a better understanding of what crisis management involves and how media organisations react, it is much easier to find solutions and resolve problems, often before they arise. Strong crisis communication can also enhance your business and improve productivity as everyone pulls together to find solutions.
Media communication skills don’t just allow you to stand in front of the media and present a coherent response to any crisis, it also gives you the tools to put in place planning and mitigation. Often, one of the big problems that businesses have is that they are reactive. A crisis arises and they’re left playing catchup with the risk that things can quickly get out of control.
Crisis media training ensures that managers have a proactive approach to potential problems so that they are anticipated and solutions, more often than not, are ready to go.
Boost Career Opportunities
While crisis media training has clear benefits for businesses of all sizes, it also has huge advantages for managers and leaders. If you are looking to boost your career opportunities, undertaking media training can make you stand out when businesses are recruiting. While many companies don’t stipulate media training and experience on their applications, it’s certainly something many modern media savvy businesses are conscious of.
To discuss how Hawkeye Media can support your teams with crisis management training, either online or in person, talk to our experienced team today.