by Hawkeye | May 5, 2021 | blog
The trade press plays an important role in many industries and sectors but is often overlooked when it comes to media interviews. However modern business owners will often have far more engagement on an ongoing basis with people who work for the trade press across a...
by Hawkeye | Apr 7, 2021 | blog
In a media interview, just as in day-to-day life, pleasantries are natural and just being polite, so why should we try to avoid them in the context of getting your message across? Media Interview Training With TV, radio, and any other media interviews that take place,...
by Hawkeye | Mar 4, 2021 | blog
With the speed at which information travels in today’s modern world, what constitutes a crisis has changed and being able to respond in a timely manner as a business has become increasingly mission critical. It is not just major events such as data breaches or...
by Hawkeye | Feb 9, 2021 | blog
Most businesses don’t have exciting news to announce every day of the week. Getting media coverage when there’s nothing much happening can be challenging. But there are a few ways you can stay in the public eye if you are willing to put the work in. We discuss this...
by Hawkeye | Jan 5, 2021 | blog
It might surprise you to learn that spokespeople often have different personal views than the ones they are trying to get across on radio, TV or print media. Politicians in particular sometimes need to tread a narrow path between their party line and what their...
by Hawkeye | Dec 9, 2020 | blog
Like many things in life, a media interview is never over until it is over. There have been many experts, CEOs and politicians who have been sent a curveball by that all-important final question. If you find a question coming at you from left field, it can quickly put...
