Appearing on TV can be pretty daunting, even for the most seasoned professionals. Business owners and their representatives often don’t understand the complexity that comes with stepping out in front of the camera for the first time.
When you see MPs who regularly sit in front of the camera, you can be completely sure that they’ve undertaken several hours of interview training.
It might seem obvious, but TV is different from radio in that it’s visual. While what you say is important so is your body language. Many a novice has seen themselves on TV after an interview and been appalled by the way they stand, how they use their hands and arms or even the expressions they make.
What is TV Interview Training?
There are two main types of TV that you may be invited to contribute to. The first is a documentary-style programme and you might be offered an interview because you have experience in some field that is relevant. This is a lot easier as the director is looking to get a certain amount of information and can advise and take their time over the production. You can easily rectify mistakes and do retakes.
The other is the more fluid world of a news interview. These can either be live or recorded but they are usually one take affairs where you must get everything right the first time. These types of appearances are necessary when a story breaks and you have something relevant to contribute.
TV Interview training not only gives you the tools you need to provide an effective response to interview questions, but it also allows you to see what you look like on-screen and that can be quite revealing. The training gives you an insight into how you perform and allows you the room to make changes, for example, to your body language.
When you do come to a real interview on TV, you are certainly more prepared and know what to expect.
TV interviews don’t come around every day and being thrust into the limelight affects people in different ways. The training should give you the confidence that you can deliver your answers in a professional and meaningful way without letting things get on top of you.
One of the key parts of TV interview training is how you put in the groundwork so that you are prepared for all the questions that might be posed. This includes the key points you want to get across and anticipating the questions you are likely to be asked.
Not all interviews have a negative connotation but it’s also important to be prepared for more severe challenges such as crisis management.
TV interview training covers a whole range of scenarios and ensures that you develop the personal tools that allow you to show your company in the best light. It also means there should be few surprises and, if the interviewer does ask a difficult question, you’re well prepared with your answers.