How to Prepare Your Media Spokesperson

How to Prepare Your Media Spokesperson

One of the key factors in a successful media interview is who you choose to be your spokesperson. If you have arranged an interview with a journalist, you ideally want to maximise the impact and coverage for your organisation or business. Media Training for...
Should You Change the Way You talk in a Media Interview

Should You Change the Way You talk in a Media Interview

People can often get obsessed with the way they sound on radio or video playback. Changing how you talk can seem tempting, but is it the right choice to make? You may not notice that you regularly drop your G’s and say runnin’ rather than running or singin’ rather...
How to Manage Newsjacking to Your Advantage

How to Manage Newsjacking to Your Advantage

Effective PR, especially in the online, digital environment, is essential but it means that your business needs to stay on its toes to spot the opportunities as they arise. One marketing tactic that is becoming increasingly popular is newsjacking and it can have a...
How Media Training Can Make You a Better Communicator

How Media Training Can Make You a Better Communicator

Most business owners and CEOs understand that good communication is at the heart of any successful company. Good managers are aware that how they talk to their team and motivate them is an integral part of productivity. The right words here and there can make a huge...