by Hawkeye | Aug 8, 2022 | blog
Effective PR, especially in the online, digital environment, is essential but it means that your business needs to stay on its toes to spot the opportunities as they arise. One marketing tactic that is becoming increasingly popular is newsjacking and it can have a...
by Hawkeye | Jul 7, 2022 | blog
Most business owners and CEOs understand that good communication is at the heart of any successful company. Good managers are aware that how they talk to their team and motivate them is an integral part of productivity. The right words here and there can make a huge...
by Hawkeye | Jun 4, 2022 | blog
Crisis management is an integral component of any business in today’s complicated and fast-paced world. If you are small outfit, a catastrophe may not be the end of your company, but it still pays to have a plan in place. The larger and more well-known you are on the...
by Hawkeye | May 2, 2022 | blog
Being invited to give a media interview can be terrifying and exhilarating at the same time. It’s an important moment for your company or brand and you – an opportunity to reach a wider public and get your message across. Media Training A lot will depend on the reason...
by Hawkeye | Apr 8, 2022 | blog
What you say and how you come across in a media interview is, of course, critical. But what you don’t say can be almost as important. You may never have heard of the power of a brief pause, but it has a range of benefits. Yes, it can be a little awkward employing it...
by Hawkeye | Mar 7, 2022 | blog
With the ever-growing news media needing stories and online reputation management needing constant attention, taking some time to ensure your team has the media skills they need to present your organisation well at every turn is now not a nice to have, but an...
