Podcasts are becoming increasingly popular. For businesses, they present a fantastic opportunity to showcase your expertise, connect with a broader audience and promote your brand.
If you’re not used to it, appearing on a podcast can be a little daunting. Here we look at the basics you need to consider along with some top tips for making the most of the opportunity.
The first thing to be aware of is that a podcast is different from a news or other media interview. It’s likely to be in-depth about a particular subject and it may not give you much opportunity to promote your business.
Defining Your Objectives
Before diving into podcast preparation, it’s essential to clarify your objectives. What do you hope to achieve through this podcast appearance? Are you aiming to increase brand awareness, generate leads, or establish yourself as an industry expert?
- It’s important to have a good understanding of what the podcast usually focuses on and that means doing your homework and listening to past episodes.
- This also gives you the chance to determine whether this particular podcast is a good fit for your business.
- On top of that, it’s vital to discuss with the host what subject areas are going to be covered in the podcast, if there are going to be other guests and how long the interview is likely to last.
Crafting Key Messages
Your opportunity to get key messages across may be limited by the format and subject matter but it’s important to have them ready to go and put into the conversation if appropriate. Identify the main points you want to communicate and craft them into concise and compelling statements. Keep in mind that these key messages should provide value to the listeners.
Brainstorm potential questions the host might ask and prepare thoughtful responses. If anything, this should help you feel more confident during the interview so that you navigate the conversation smoothly.
Practising Delivery
Rehearse in front of a mirror, record yourself, or even consider mock interviews with colleagues or friends. Pay attention to your tone, pacing and clarity, particularly if this is something that you haven’t done before. Speak clearly and articulate your words effectively and do your best to avoid filler words and verbal crutches such as “um” and “like”.
Building Confidence
It’s natural to feel nervous before appearing on a podcast, especially if it’s your first time. Several tools can help you combat those dreaded nerves. Try deep breathing exercises, visualize a successful interview, and remind yourself of your expertise and preparation. Confidence comes with practice and repetition but for the moment, the better prepared you are for the podcast the more you’ll feel at ease.
Difficult Questions and Controversial Topics
Finally, podcasts can often cover more controversial topics which is why you need to check it out before agreeing to appear. A lot will depend on your sector and area of expertise and how willing you are to go out on a limb. Prepare yourself by anticipating potential challenges and brainstorming appropriate responses. Stay calm, composed and respectful when addressing more controversial issues – in other words, make sure you don’t lose your cool. Come armed with facts, data and logical reasoning to support your viewpoint if you know that you are going to be challenged.