Whether you’re appearing live in front of an audience or it’s a recorded interview, appearances matter if you are a spokesperson for your business or organisation.
The way you dress, style your hair and apply makeup should never be overlooked. They are powerful tools to enhance your on-camera presence and leave a lasting impression, especially if you get it wrong.
Dressing for Success
When it comes to media interviews, there are certain truths we cannot ignore:
- The clothes you wear can greatly influence how others perceive you.
- Different styles, colours, and fits can project different images and elicit specific reactions from your audience.
- Understanding your target audience and the nature of the interview is essential when choosing appropriate attire.
Before selecting your outfit, research the demographics and preferences of the audience you will be addressing. Dressing appropriately for their expectations can help establish a connection and build rapport. You also need to consider the desired image you want to project—whether it’s professional, approachable or trendy—and align your clothing choices accordingly.
While a formal suit might be a safe option for a business-related interview, a more casual and relaxed outfit could be appropriate for a lifestyle or entertainment segment. It’s important to strike a balance between being comfortable and maintaining a professional appearance. Unless you’re a fashion guru, the last thing you want is people talking about what you were wearing rather than what you have said.
It’s also important to know what the location is going to be like. If you are going to be outdoors where it might be windy or raining or indoors where there might be hot interview lights on you while you are interviewed, clothing choice will be important.
Personal Grooming
Proper grooming, including clean and well-maintained hair, nails, and skin, can significantly boost your confidence. When you feel good about your appearance, it reflects in your overall demeanour during an interview which can often be stressful and even chaotic. Pay attention to details like facial hair, nails, and any visible accessories.
Makeup for video interviews should aim for a natural and subtle look that enhances your features without overpowering them. Opt for a light foundation, natural-coloured eyeshadows, and lip shades that complement your complexion. Avoid excessive shine by using mattifying products and ensure your makeup is well-blended for a seamless appearance on camera.
Don’t fall for the lie that you have to wear more makeup on camera because it doesn’t show up. That may have been true 30 years ago. Today’s modern cameras are high-definition and if you overdo the makeup it will show.
Body Language and Non-Verbal Communication
Personal presentation extends beyond clothing and grooming. Body language and non-verbal cues are equally important in conveying confidence and engaging the audience. This includes:
- Having a good posture.
- Maintaining eye contact with the interviewer (or audience).
- Keeping body language minimised yet purposeful.
Aligning Personal Appearance with Brand Identity
Finally, whether you’re representing yourself or a company, it’s essential to also align your personal appearance with the desired brand identity. This includes considering the brand’s values, target audience, and overall image. Consistency in your clothing style can help reinforce your brand and establish its credibility.