by Hawkeye | Mar 8, 2025 | blog
A healthcare interview asks you to do two demanding things at once: explain a subject accurately and make it understandable to people who may have no clinical background. You may also need to respond to concern, acknowledge uncertainty or explain why you cannot...
by Hawkeye | Feb 7, 2025 | blog
In an age dominated by digital platforms and social media, it might seem tempting to overlook radio as a viable medium for communication. However, radio remains one of the most effective and far-reaching tools for businesses and organisations to connect with their...
by Hawkeye | Jan 5, 2025 | blog
The rise of remote working has made video calls and virtual presentations an essential part of business communication. For business leaders, mastering these formats is equally crucial, particularly when engaging in media interviews or delivering key presentations....
by Hawkeye | Dec 4, 2024 | blog
Business representatives must know how to adapt their communication style to various media formats. Whether you’re speaking with a print journalist, giving a live radio interview or podcast, or appearing on television, understanding the nuances of each medium can make...
by Hawkeye | Nov 10, 2024 | blog
Navigating media interviews are challenging for business leaders and spokespeople, especially when questions veer into politically sensitive topics. Although politics is often intertwined with current affairs, those who steer clear of it in professional contexts can...
by Hawkeye | Oct 8, 2024 | blog
You do not need to arrive at a media training course with perfect answers. You will get more from the session if you bring a clear idea of your role, the interviews you might face and the situations in which you would like more practice. A little preparation gives the...
