Business representatives must know how to adapt their communication style to various media formats.
Whether you’re speaking with a print journalist, giving a live radio interview or podcast, or appearing on television, understanding the nuances of each medium can make all the difference to how you are perceived.
Media training, particularly crisis media training, equips you with the tools needed to navigate these situations confidently and effectively.
Communicating with Print Journalists
As old as the hills, print journalism requires clear, concise, and quotable responses. Journalists are looking for impactful statements that fit neatly into their articles. When speaking to a print journalist:
- Stick to Key Messages: Prepare two or three main points and repeat them consistently.
- Provide Context: Avoid assuming the journalist knows your industry inside out. Offer context to help them frame the story accurately.
- Be Concise: Long-winded answers may lead to your points being misunderstood or ignored.
Media training helps you practise creating clear, quotable soundbites while avoiding jargon or overly technical language.
Engaging with Audio Media
Audio media, such as radio or podcasts, demands a conversational tone but requires the same level of preparation. In these formats, your voice becomes your most powerful tool. Keep these points in mind:
- Use a Warm and Confident Tone: Variations in tone help maintain listener engagement.
- Stay Focused on the Topic: Radio interviews often have tight time constraints. Make your points succinctly while leaving space for the host to guide the conversation.
- Anticipate Live Situations: Be ready for follow-up questions or unscripted moments, especially during live broadcasts.
Media training can prepare you for high-pressure audio interviews, ensuring you remain calm and in control of the narrative. Practice is critical, as in many other situations, but focusing on the power of your voice is just as important as what you say in any interaction.
Appearing on Visual Media
Visual media combines verbal and non-verbal communication, including television and video interviews. Your body language, appearance, and delivery are as important as the words you say. The power of your words and their meaning can, if you are not careful, be undermined by things like poor body language. To excel in this format:
- Maintain Positive Body Language: Sit upright, smile when appropriate, and make eye contact with the interviewer or camera.
- Dress Professionally: Your appearance reflects your organisation. Avoid distracting patterns or accessories.
- Control the Pace: Television interviews are often fast-paced. Speak clearly and avoid rushing through your points.
Media training can provide invaluable practice in front of a camera, helping you refine your presence and overcome nerves.
Adapting for Different Audiences
Each medium also attracts a slightly different audience and you have to be aware of what they are searching for. For example, print readers often look for in-depth analysis, while radio and television audiences may prefer concise and engaging insights. Tailoring your approach to the expectations of the audience is a key component of effective media communication.
Through targeted media training, you can learn how to deliver your message effectively across all these platforms, ensuring consistency and professionalism regardless of the medium. Crisis media training further prepares you for high-stakes interviews, protecting your reputation and reinforcing your organisation’s message.