A crisis can take many forms and businesses need to be agile to cope with the changing landscape of communication. Just a few decades ago, a catastrophe such as a bad customer experience or IT crash would have taken a while to filter into general media. Today the...
Journalists don’t tend to simply sit around, waiting for a story to come to them. They are often focusing on particular viewpoints or angles and are more reliant on areas like their audience and engagement than we might think. Media Training During Covid, business...
The trade press plays an important role in many industries and sectors but is often overlooked when it comes to media interviews. However modern business owners will often have far more engagement on an ongoing basis with people who work for the trade press across a...
In a media interview, just as in day-to-day life, pleasantries are natural and just being polite, so why should we try to avoid them in the context of getting your message across? Media Interview Training With TV, radio, and any other media interviews that take place,...
With the speed at which information travels in today’s modern world, what constitutes a crisis has changed and being able to respond in a timely manner as a business has become increasingly mission critical. It is not just major events such as data breaches or...
