How to Deal with a Personal Question in a Media Interview

How to Deal with a Personal Question in a Media Interview

It might surprise you to learn that spokespeople often have different personal views than the ones they are trying to get across on radio, TV or print media. Politicians in particular sometimes need to tread a narrow path between their party line and what their...
How to Say ‘I Don’t Know’ in a Media Interview

How to Say ‘I Don’t Know’ in a Media Interview

Despite all the best preparation, there will be times when you get asked a question in a media interview that you just don’t know the answer to. This can be a frightening experience if you are not prepared for it. There is the temptation to try and fashion an answer...
What is a Bridging Phrase and When Should You Use It?

What is a Bridging Phrase and When Should You Use It?

Media interviews, whether they are for TV or radio, can be challenging. Difficult questions are often asked. If you’ve watched recent interviews on the news with the Government during the Covid pandemic, you can understand how these can make ministers apprehensive....
The Bright side of Zoom

The Bright side of Zoom

I was very fed up at the prospect of moving my media training sessions online 6 months ago. I love the interaction with clients and face-to-face sessions have a dynamic, realism and sense of fun it’s hard to create through a computer screen. However, while I’m no fan...