What is a Bridging Phrase and When Should You Use It?

What is a Bridging Phrase and When Should You Use It?

Media interviews, whether they are for TV or radio, can be challenging. Difficult questions are often asked. If you’ve watched recent interviews on the news with the Government during the Covid pandemic, you can understand how these can make ministers apprehensive....
The Bright side of Zoom

The Bright side of Zoom

I was very fed up at the prospect of moving my media training sessions online 6 months ago. I love the interaction with clients and face-to-face sessions have a dynamic, realism and sense of fun it’s hard to create through a computer screen. However, while I’m no fan...
Why Online Interviews May Be the Future

Why Online Interviews May Be the Future

Lockdown has changed the way we do lots of things, including how media interviews are carried out. Online Media Interviews Over the last few months, we have become used to seeing most media interviews being carried out online. We’ve had an insight into some famous...