Making it relevant

Making it relevant

The headline on my first day at work as a junior reporter in a Birmingham district office read “Chernobyl cloud hangs over Solihull.” The impact of the toxic plumes anywhere else in the world – even down the road in Sutton Coldfield– was irrelevant. It came as no...
Persuading the audience

Persuading the audience

So you want your Board members to employ more women.  Do you persuade them that this is ethically desirable option or do you present research to demonstrate organisations with female board members tend to be more successful and profitable? The key to being heard is to...
Authenticity – the “It factor”

Authenticity – the “It factor”

Boris has it, Trump has it, Corbyn has it, and May may have it…..but not everyone does.  The “it”is authenticity. Whether you’re delivering a speech or appearing on a TV interview – the audience needs to see the real you.  Your commitment, passion and enthusiasm come...
When is too many interviews?

When is too many interviews?

It does take guts to expose yourself to the ordeal of a media interview and it’s so much EASIER to hide behind a statement… Most of the time accepting media interviews is the best course of action. You demonstrate the human face of your organisation and take a role in...