How to manage a down-the-line interview

How to manage a down-the-line interview

When you’re dealing with the media, it is always important to understand the technology that is used to communicate. While some interviews or engagement take place in front of journalists asking questions, others are carried out via down-the-line systems. Media...
Sorry Doesn’t Have to be the Hardest Word

Sorry Doesn’t Have to be the Hardest Word

Our tips on saying sorry well Any business, whatever its size or the sector it operates in, can get things wrong. Sometimes the error is down to internal processes. Often mistakes happen in conjunction with outside influences. Whatever the reason being able to act...
Who Needs Media Training?

Who Needs Media Training?

Dealing with the media has become a necessity for many companies, both large and small. With such a variety of different news style outlets delivered by our online, digital world, it’s important to ensure those who appear on the camera, talk to journalists or get...
What is Media Training and How Can it Benefit Your Business?

What is Media Training and How Can it Benefit Your Business?

The connection between individual businesses and the media has blurred over the last decade or so. With technology that has the potential to connect us all directly into each other’s homes as well as social platforms that link the world together, businesses need to be...
Top 5 Personality Traits of a Spokesperson

Top 5 Personality Traits of a Spokesperson

Finding someone to speak for your company can be a challenge. Not everyone has the ability to stand in front of strangers and clearly and concisely explain what is going on. A strong, enigmatic spokesperson is vital if you want to build reputation and standing of your...