by Hawkeye | Sep 20, 2018 | blog
When Alex, Cruz, CEO of British Airways took to the airwaves to admit to a massive data breach, he would undoubtedly have been aware of the fate of the TSB boss Paul Pester, who had resigned earlier in the week. Mr Pester had drawn the ire of the public and...
by Hawkeye | Sep 12, 2018 | blog
It’s not just what you say but how you say it. The appearance on a Kremlin-backed TV station of the two suspects in the Skripal poisoning episode was bizarre enough. So too were the accounts of the two men (with near consecutive passport numbers) who were of course...
by Hawkeye | Sep 8, 2018 | blog
It can be tempting if you find something that works well to keep doing it that way. With media interviews, a standard template, while comforting on home ground, can actually get you into trouble. This is especially true if you don’t adapt when you speak to different...
by Hawkeye | Aug 24, 2018 | blog
Any media interview is challenging, whether you’re a new CEO stepping out in front of the press for the first time or an experienced performer. Journalists often ask unpredictable questions or try to trip you up in their search for a headline grabbing quote. It’s...
by Hawkeye | Aug 19, 2018 | blog
Anyone can suffer from nerves when they are faced with appearing in front of the public. Even big celebrities and business leaders who should be used to it can be prone to the jitters. Controlling those nerves once you’ve been invited to do a media interview is key if...
by Hawkeye | Aug 6, 2018 | blog
When you’re dealing with the media, it is always important to understand the technology that is used to communicate. While some interviews or engagement take place in front of journalists asking questions, others are carried out via down-the-line systems. Media...
