Hawkeye Media Training Blog
After a media training session you will never listen or watch the news in the same way as before. You will spot experienced interviewees deflect awkward lines of questioning and some will talk with great passion about causes close to their heart. But it’s not always this way.
Those who really should know better can make a terrible hash of things even royalty, senior politicians and broadcasters.
During our weekly blogs we note what has gone well and not-so-well for those making the news. We offer regular advice slots and hot tips which we hope you will find useful.
Media Training for Non-Profit Organisations: Amplifying Your Cause
Why Non-Profits Need Media Training Non-profit organisations face a very specific communications challenge. You are not selling a product. You are asking people to care. You are often working under pressure, with limited funding, sometimes dealing with sensitive,...
Harnessing the Power of Storytelling in Media Interviews
In the world of media, facts and figures carry weight—but stories carry heart. In an interview setting, tethering your key messages to narratives can transform a dry briefing into a meaningful, memorable exchange. Organisations that combine storytelling with careful...
The Impact of Cultural Sensitivity in International Media Training
In an increasingly interconnected world, global organisations must equip their spokespeople with more than fluency and confidence—they need cultural sensitivity. Simply put, media training is not one‑size‑fits‑all. For international businesses navigating diverse...
Building Your Personal Brand Through Media Appearances
In today’s hyper-connected world, the media plays a powerful role in shaping public perception. Whether you're an entrepreneur, industry expert, author, or a professional; climbing the career ladder, your personal brand is your reputation—and how you present yourself...
How To Handle Tough Questions in Media Interviews
In the age of 24/7 news cycles, social media soundbites, and increasingly assertive journalism, the ability to navigate difficult questions during a media interview is not just a professional advantage — it’s a necessity. Whether you're a company spokesperson, public...
The Role of Body Language in Successful Media Interviews
When it comes to engaging with the press, what you say is only part of the story. Your body language, facial expressions, and tone of voice can influence how your message is received just as much as your words. Whether you're delivering a major company announcement or...
Crisis Communication: Lessons from PR Disasters
In today’s fast-paced digital landscape, news spreads at an unprecedented rate. One misstep can turn into a full-blown public relations (PR) disaster within hours. From social media blunders to poorly handled corporate scandals, many organisations have found...
How Media Training Has Transformed with the Rise of Digital Platforms
The media landscape has undergone a seismic shift in recent years. As digital platforms and virtual communication tools have become increasingly integral to how we interact with the world, traditional media training has had to evolve to keep pace. In an era dominated...
The Importance of Media Training for Doctors and Healthcare Professionals
If you work in the healthcare industry, you know that things can move fast, and you can find yourself in the media spotlight with a need to respond to the public at any time. In today’s fast-paced and media-driven world, healthcare professionals and organisations are...
Why Radio Remains a Powerful Communication Tool for Businesses and Organisations
In an age dominated by digital platforms and social media, it might seem tempting to overlook radio as a viable medium for communication. However, radio remains one of the most effective and far-reaching tools for businesses and organisations to connect with their...
How Media Training Can Help You with Remote Interviews and Presentations
The rise of remote working has made video calls and virtual presentations an essential part of business communication. For business leaders, mastering these formats is equally crucial, particularly when engaging in media interviews or delivering key presentations....
How to Speak with Different Media Types
Business representatives must know how to adapt their communication style to various media formats. Whether you’re speaking with a print journalist, giving a live radio interview or podcast, or appearing on television, understanding the nuances of each medium can make...