Hawkeye Media Training Blog

After a media training session you will never listen or watch the news in the same way as before. You will spot experienced interviewees deflect awkward lines of questioning and some will talk with great passion about causes close to their heart. But it’s not always this way.
Those who really should know better can make a terrible hash of things even royalty, senior politicians and broadcasters.
During our weekly blogs we note what has gone well and not-so-well for those making the news. We offer regular advice slots and hot tips which we hope you will find useful.

Building Your Personal Brand Through Media Appearances

Building Your Personal Brand Through Media Appearances

In today’s hyper-connected world, the media plays a powerful role in shaping public perception. Whether you're an entrepreneur, industry expert, author, or a professional; climbing the career ladder, your personal brand is your reputation—and how you present yourself...

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How To Handle Tough Questions in Media Interviews

How To Handle Tough Questions in Media Interviews

In the age of 24/7 news cycles, social media soundbites, and increasingly assertive journalism, the ability to navigate difficult questions during a media interview is not just a professional advantage — it’s a necessity. Whether you're a company spokesperson, public...

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The Role of Body Language in Successful Media Interviews

The Role of Body Language in Successful Media Interviews

When it comes to engaging with the press, what you say is only part of the story. Your body language, facial expressions, and tone of voice can influence how your message is received just as much as your words. Whether you're delivering a major company announcement or...

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Crisis Communication: Lessons from PR Disasters

Crisis Communication: Lessons from PR Disasters

In today’s fast-paced digital landscape, news spreads at an unprecedented rate. One misstep can turn into a full-blown public relations (PR) disaster within hours. From social media blunders to poorly handled corporate scandals, many organisations have found...

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How to Speak with Different Media Types

How to Speak with Different Media Types

Business representatives must know how to adapt their communication style to various media formats. Whether you’re speaking with a print journalist, giving a live radio interview or podcast, or appearing on television, understanding the nuances of each medium can make...

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Don’t Mix Politics with Business

Don’t Mix Politics with Business

Navigating media interviews are challenging for business leaders and spokespeople, especially when questions veer into politically sensitive topics. Although politics is often intertwined with current affairs, those who steer clear of it in professional contexts can...

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How to Make the Most of Your Media Training Course

How to Make the Most of Your Media Training Course

Attending a media training course is an invaluable opportunity for anyone needing to handle interviews, press conferences, or crisis situations. To maximise the benefits, careful preparation and follow-up in the days after completing the course are essential. Here are...

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