Case Studies
Real briefs, tailored media preparation and feedback from the people who took part.
Explore how Hawkeye Media has helped organisations prepare for interviews, explain specialist work and rehearse demanding communication situations. These case studies bring together the original brief, the work involved and feedback from clients and delegates.
The examples cover businesses, healthcare and research organisations, universities and public bodies. They show different reasons for arranging training: an anticipated disruption, a campaign launch, a complex subject, a dispersed team or a senior recruitment exercise.
Find a brief relevant to your organisation
For crisis preparation, explore examples involving Novartis, Dnata, the Nuclear Decommissioning Authority and Sutton and East Surrey Water. Healthcare and research examples include the Chartered Society of Physiotherapy and the Institute of Cancer Research and Imperial College account.
GE and Capita illustrate work across business stories and campaigns. Kindred shows how preparation was delivered to a regional team on Zoom, while the university, government and council examples explore different leadership and public-facing responsibilities.
Explore the case studies
Media Training via Zoom for Kindred
Regional research, tailored questions, recorded interviews and playback across two Zoom sessions for a client's team working around the UK.
Chartered Society of Physiotherapy
Studio and Zoom preparation for physiotherapists and senior staff, covering clear explanations of healthcare work and questions about contentious issues.
Nuclear Decommissioning Authority
Tailored media and crisis preparation for senior executives, focused on making complex messages relevant and understandable to the public.
Dnata
A two-day programme for senior managers preparing for proactive and reactive interviews before anticipated airport disruption.
Capita Plc
Launch and campaign preparation for the Gas Safe Register, followed by media training work across other Capita business areas.
Sutton and East Surrey Water
Media and crisis preparation for water-company executives, together with video news releases and films for education and PR.
Russell Group Universities
Tailored, filmed interview simulations for vice-chancellor recruitment, with analysis to help selection panels assess communication under pressure.
Institute of Cancer Research and Imperial College
A brief for critical review and on-site crisis media exercises, alongside published feedback about explaining scientific work to the right audiences.
GE Europe and Healthcare and Aviation Divisions
Media, pitching and presentation preparation across European, healthcare and aviation teams, with an emphasis on explaining complex scientific and business stories.
Novartis
Crisis preparation for executives, supported by simulated news bulletins, awareness videos and other material produced for a wider training programme.
Civil Service & Government
Proactive and reactive interview preparation for senior civil servants, using realistic simulated scenarios and supportive trainer feedback.
Local Councils
Mostly online training at different levels, from straightforward local interviews to proactive and crisis preparation for senior council staff.
Use your communication challenge as the starting point
Your organisation may recognise a similar need in these examples. The next step is to explain the subject, who may be interviewed, the people they need to reach and any event or deadline ahead. That gives us a useful starting point for a tailored proposal.
Explore our media training, crisis media training and online media training or discuss your training needs.