Institute of Cancer Research and Imperial College
Requirements: to provide on-going critical analysis and regular on-site crisis media assault training to test the Institute’s crisis media strategy and business recovery plans.
“Scientists are not very good at short and simple explanations. They don’t deal in possibility, only fact. Chris taught us to look at what we do differently and target our audiences and stakeholders more wisely with the right material. We are now always on the lookout for the thing that will make a difference to our future”, Professor Maggie Dallman, Principal of the Faculty of Natural Sciences and Professor of Immunology