GE Europe and Healthcare and Aviation Divisions
Media, negotiation and pitching skills for board-level and middle-management audiences.
The published GE case study covers communication support across European, healthcare and aviation teams. The brief extended beyond interviews to include business storytelling, presentation preparation and explaining complex scientific and technical work.
The brief
Executives needed to communicate the GE story to the media, business partners and government audiences. The requirements also included identifying useful news angles and helping scientists explain complex work clearly.
The original brief combined support for global and UK-based executives with regular media, negotiation and pitching skills training. It also called for crisis strategy work relating to the healthcare and IT/aviation businesses.
How Hawkeye Media helped
The work described includes researching stories, developing messages, preparing presentations and supporting executives in how they explained their work. Client comments credit Chris with journalistic research, story development, scripting and delivery preparation.
Communication across several divisions involves different subjects and audiences. The engagement brought research, message development and delivery preparation together around the needs of the teams involved, from explaining specialist work to preparing senior people to speak.
Client feedback
Our sales and product teams have their confidence back
Karen Senior, GE Aviation
The feedback discusses renewed confidence, stronger research and a clearer way of developing the business story. Other comments from GE describe the value of presentation and speech preparation, including the work that took place before an executive delivered the message.
Planning similar preparation
An organisation with several audiences may need different versions of its explanation. A useful training brief identifies the people speaking, the decisions their audience faces and the technical detail that needs to become understandable.
Explore Media training and Presentation skills training.
Prepare a clearer story for your audiences
Share the subject, the people who need to explain it and the interviews, presentations or pitches ahead. We will discuss preparation suited to those responsibilities.