Crisis Media Training London
Relevant rehearsal for the questions your spokespeople may face when the pressure is on.
Preparing a crisis response involves people as well as plans. The spokesperson who faces an interviewer needs to explain what is known, recognise the concerns of people affected and respond calmly to scrutiny.
Hawkeye Media provides bespoke crisis media training for London-based teams and organisations arranging training in the capital. We develop realistic scenarios, interview exercises and feedback around your particular brief.
A London training setting that suits your objectives
Studio practice can help delegates become familiar with the environment of a broadcast interview. Mobile equipment can also support training at a suitable organisational venue. We discuss the setting, delegates and interview formats before recommending an approach.
Tell us whether your team is based together, travelling into London or fitting preparation around other commitments. Venue and trainer availability are agreed as part of the proposal. Explore our training facilities for an overview of the options.
Scenarios based on your organisation
We work with you before the session to understand the risks and situations you want to rehearse. A scenario might involve an operational incident, disruption to a service, a contested decision or concern about an organisation’s conduct.
Those examples are starting points for a brief. The value comes from making the questions relevant to your organisation, the responsibilities of each delegate and the audiences who need an explanation. Share sensitive-information requirements when planning the exercise.
What delegates will practise
- Recognising the likely news angle and lines of questioning.
- Separating confirmed information from details that need checking.
- Explaining the organisation’s response in clear language.
- Showing concern without relying on empty reassurance.
- Responding to repeated, challenging and unexpected questions.
- Handling television, radio, doorstep or press-conference formats where relevant.
Messages and delivery are considered together. A statement can be accurate yet difficult to follow; an assured delivery can still leave an important question unanswered. Practice makes those issues visible.
Challenging interviews with constructive feedback
We use realistic questioning in a supportive training environment. Recorded exercises allow delegates to review their answers, discuss how they came across and apply individual feedback in another attempt.
The aim is practical preparation: clearer explanations, more considered responses and a better understanding of how to communicate under pressure. Delegates receive recordings to revisit after training.
Experience supporting demanding preparation
Hawkeye Media’s team brings experience in journalism and communications. Helen Glanville’s BBC background includes Watchdog and Panorama, informing an understanding of how difficult stories and interviews develop.
Our published work includes bespoke media and crisis training for senior executives in the Nuclear Decommissioning Authority’s Radioactive Waste Management Directorate. Our Novartis case study describes crisis media training and simulated news material used in exercises.
Read the NDA case study, explore the Novartis example or browse client feedback.
Planning a London crisis training session
Who should attend?
Training can suit senior leaders, communications colleagues and specialist spokespeople. We discuss their roles and experience so the exercises reflect who would speak on each issue.
Can we rehearse a specific forthcoming issue?
Yes. Outline the situation, anticipated questions and deadline when you enquire. We can discuss the preparation required and availability.
How is the programme priced?
Scenario research, delegate requirements, interview formats and the chosen setting inform the proposal. We agree the scope before training.
Arrange relevant rehearsal for your team
Tell us who needs to prepare, which situations matter and your preferred London arrangements. For an overview of the service, see our main crisis media training page.