Sutton and East Surrey Water
Executive media preparation supported by video production for education and public relations.
This case study describes media and crisis media training for Sutton and East Surrey Water's executive team. The work also included video news releases and films for education and PR purposes.
The brief
The requirement for executive preparation became particularly pressing during periods of national water shortages. Senior people needed space to prepare for media questioning about issues affecting the organisation.
The brief also extended beyond interviews. Video news releases and other films were required to help explain the organisation's work for education and public relations.
How Hawkeye Media helped
Hawkeye Media provided media and crisis media training for senior executives. The published feedback describes interviews intended to replicate very demanding questioning, with attention to both messages and delivery.
Helen also produced video material. The account explains that a video news release was edited into additional educational and promotional material, giving different uses to the production work described.
Client feedback
The interviews were extremely challenging, replicating the toughest interviews executives would ever face.
Stuart Hyslop, Surrey House Corporate Communication
Surrey House's comments describe relevant preparation, professional delivery and an improvement in messaging and interview performance. They also discuss the versatility of the video material and the value of creating educational and promotional films from the production work.
Planning similar preparation
Where an organisation needs both interview preparation and explanatory films, give each a clear purpose. The audience, subject and intended use of the material should inform the production brief alongside the training requirements.
Explore Crisis media training and Video production.
Discuss media preparation and explanatory video
Tell us who may face interviews, the issues they need to explain and whether you also need video material. We will discuss a tailored brief.