Why Interview Training is Essential to Get the Most from the Opportunity.
In front of the camera, the spotlight can turn into a glaring and paralysing beam if you are not adequately prepared. An interview on television or radio is not just an opportunity to get your point of view across – it’s a challenge that requires meticulous preparation through interview training and media training.
What can go wrong? Here’s our quick take:
Losing Control of the Conversation
One of the primary risks during a broadcast media interview is losing control of the conversation. Without proper interview training, interviewees can find themselves sidetracked by unexpected questions or controversial topics.
This can lead to off-the-cuff remarks or comments that stray from the intended message, unintentionally causing reputational damage or misinterpretation. Media training equips individuals with strategies to steer the conversation back to their agenda, ensuring they remain in control and convey their intended message effectively. In short, it’s all about keeping things on track.
Misunderstanding Non-Verbal Cues
What isn’t said is just as important as what is. Non-verbal communication, including body language, facial expressions, and tone of voice all play a crucial role in how the audience perceives the interviewee.
Without awareness and control of these cues, you could appear disinterested, defensive, or insincere, again without meaning to. Media training helps individuals understand and manage their non-verbal communication, ensuring that their body language aligns with their words, enhancing credibility and relatability at all times.
Pressure and Stress
The pressure of a live audience (either in a studio or at home), and the intense awareness of being scrutinised can overwhelm even the most experienced speakers. Unprepared interviewees can let it get the better of them so they succumb to stress. This results in rushed answers, forgetfulness, or visible anxiety.
Interview training focuses on techniques to manage stress and think clearly under pressure, ensuring that interviewees can maintain composure and articulate their thoughts coherently.
Media Training for Interviews
Media training is not just about avoiding mistakes. It’s about capitalising on the opportunity to present yourself and your message in the best possible light.
- Training helps in crafting and delivering key messages important to your business or organisation, ensuring that every answer moves the conversation towards these points. This strategic approach is vital for maintaining focus and ensuring that your objectives are met.
- Interviews often include difficult or unexpected questions. Media training prepares you to handle these with grace and tact, turning potential pitfalls into opportunities to reinforce your message.
- Knowing what to expect and how to handle various scenarios boosts confidence. A confident interviewee is more persuasive, engaging, and likely to leave a positive impression.
- Broadcast media interviews can vary widely, from live debates to pre-recorded segments. Training provides an understanding of the different dynamics and how to adapt your style and content accordingly.
It’s never easy going into a media interview. Some handle it better than others. Being prepared, however, is key, whether you’re a newbie or a seasoned professional.
From losing control of the conversation to misunderstanding non-verbal cues and succumbing to stress, the risks are significant but manageable. However, with interview and media training, you can navigate these challenges more effectively. In essence, it’s about maximising the opportunity to convey your message powerfully and positively.